market research agencies in mumbai

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Introducing 1mpact, your one-stop solution to assess the impact of your initiatives!
With 1mpact, we specialize in evaluating the effectiveness of your strategies both before and after the launch of business initiatives. 1mpact lends a helping hand to your projects through comprehensive program management and tracking to ensure seamless execution of your initiatives. From the conception of the idea to post-launch, you can trust us to evaluate the true impact of your programs.
Choose 1mpact to provide the insights you need to make informed decisions and drive meaningful results. Here’s our list of offerings:
  • Pre-Launch Impact Assessment
  • Post-Launch Impact Assessment
  • Impact Tracking and Key Drivers
  • Program Management
research firm in india
research firm in india

Relevant Case Studies

  • Promote use of clean drinking water
  • Enabling a leading bank to improve financial outcomes for its LIG customers
  • Assessing ESG compliance and performance for an impact investing fund’s portfolio companies
  • Impact of COVID-19 on e-commerce sector warehousing
  • Understand impact on key business parameters for hotel owners working with hospitality platform
  • Conducting an impact assessment study of knowledge videos launched by Agri solutions
  • Evaluate effectiveness of a marketing campaign to understand impact and perception among online learners

Promote use of clean drinking water

Promote use of clean drinking water

Objective

  • Client wanted to understand the current usage of clean drinking water plants installed by them in Indian rural region
  • Client also wanted to improve the effectiveness of the program and find new products basis existing gaps

Methodology

  • Conducted on-ground research (30 IDIs) to develop in-depth understanding of the current water plant usage and the availability / adoption of other options
  • Understood key pain-points leading to low usage along with important use cases and customer personas using them basis frequency of use

Impact

  • Developed a framework and customer journey for the client to understand the overall usage of the clean drinking water plants and its alternatives
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Enabling a leading bank to improve financial outcomes for its LIG customers

Enabling a leading bank to improve financial outcomes for its LIG customers

Objective

  • Client wanted to understand their performance and improve financial outcomes for their customers 

Methodology

  • Conducted 20+ in-depth interviews and surveys with the bank’s customers to understand the customer’s current view of the bank’s services and identify key needs / expectations from the bank 
  • Identified major gaps in bank’s performance against parameters / criteria important for customers 
  • Developed a functional roadmap for the bank to improve its operational activities and develop new offerings aligned with customer expectations and inclusive of under-banked citizens 

Impact

  • Enabled the client to identify key gaps in its banking services, expand banking services to under-privileged communities and improve experience for existing customers 
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Assessing ESG compliance and performance for an impact investing fund’s portfolio companies

Assessing ESG compliance and performance for an impact investing fund’s portfolio companies

Objective

  • Client wanted to understand the ESG compliance and initiative taken by their four portfolio companies to mitigate the ESG risks 
  • Identify and understand the social impact created by these companies as a result of their operations 

Methodology

  • Conducted detailed research and study about the portfolio companies’ business model and their customers via discussions with fund managers, founders, and their customers – 30+ stakeholder interviews 
  • Identified, short-listed, and weighted relevant ESG mitigation parameters basis each company’s area of operations and impact 
  • Evaluated the portfolio companies on each of the identified parameters to arrive at the ‘ESG compliance score’ of each company by analysing relevant metrics such as presence of environment policy, community benefit initiatives and governance initiatives 

Impact

  • Enabled the impact investing fund to develop an understanding of the ESG compliance of its’ portfolio companies and the social impact created by them 
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Impact of COVID-19 on e-commerce sector warehousing

Impact of COVID-19 on e-commerce sector warehousing

Objective

  • Client wanted to understand the impact of COVID-19 outbreak on the e-commerce industry with special emphasis on warehousing demand for the sector
  • Client also wanted to understand the potential investment opportunities in e-commerce warehousing

Methodology

  • Developed an overview for the e-commerce sector including various factors like market growth in the past and projected market growth, split between different product categories, market share of different players, warehousing contract model mix, type of warehousing mix and growth drivers. Also analysed the existing supply chain in the industry 
  • Deep secondary research on the trends for the warehousing demand in the industry and the potential impact of COVID-19 on the e-commerce industry 
  • Developed a potential time line for the next five years regarding the e-commerce industry revival post COVID-19, included various factors like consumer demand, goods sourcing, labor availability, warehousing demand and distribution channel while preparing the timeline

Impact / Outcome

  • Client received a list of potential investment opportunities in the e-commerce sector warehousing space
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Understand impact on key business parameters for hotel owners working with hospitality platform

Understand impact on key business parameters for hotel owners working with hospitality platform

Objective

  • An investment firm was looking to understand the value created by key travel aggregator platforms for their hotel partners, and how they are perceived by these partners 

Methodology

  • Conducted qualitative discussions (N = 40) with hotel owners and managers who have partnered with leading budget hotel aggregators, across metro and non-metro cities 
  • Captured detailed insights on occupancy rates, customer mix, channel mix, impact on utilization and room rent 
  • Understood the delight factors, pain points due to association, NPS and stickiness of hotel partners  

Impact / Output

  • Client was able to get in-depth understanding on impact of aggregator platforms on hotel partners and their willingness to continue the partnership
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Conducting an impact assessment study of knowledge videos launched by Agri solutions

Conducting an impact assessment study of knowledge videos launched by Agri solutions

Objective

  • An Indian AgriTech platform in agri-solution space wanted to assess impact of knowledge videos on its app, on buyer perception of app and purchase behavior 

Methodology

  • Conducted in-depth interviews of farmers (N = 30) to understand key agri-solutions required, sources of acquiring these solutions, digital app adoption for the same, key pain points in sourcing via physical and digital channels 
  • Conducted quantitative survey of farmers (N = 300) to understand impact of knowledge videos on farmer’s perception of the platform, change in app usage behavior pre and post video launch, current and future buying behavior and share of wallet 
  • Created in-depth survey questionnaire and discussion guides to answer the key questions in scope 

Impact / Outcome

  • Helped client understand impact of knowledge videos on farmer behavior and perception about platform, and recommended key initiatives to strengthen value proposition and fulfill unmet needs 
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Evaluate effectiveness of a marketing campaign to understand impact and perception among online learners

Evaluate effectiveness of a marketing campaign to understand impact and perception among online learners

Objective 

  • The client wanted to evaluate the effectiveness of a recently launched advertising campaign for its brand

Methodology 

  • Conducted Focus Group Discussions (N = 15) among students pre-campaign launch to capture first impressions and responses to different variants of ad-copies
  • Highlighted punch points and feedback from students, and if the intended message resonated with them

Impact / Outcome 

  • The client understood in detail the finer nuances around the messaging & positioning of the ad content & visuals
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