FoodTech

Helping FoodTech companies, HoReCa players and QSRs to stay up-to date with consumer preferences and trends, journey mapping, drivers of NPS and churn/retention

What are the different revenue streams per customer? What are the drivers of revenue?
How much does it cost in time and money to service / acquire a customer? What is the LTV per customer?
What fixed and variable components are associated with servicing a customer?
What is the break-even scale and time taken to reach breakeven?

How attractive is the market – TAM, SAM?
Which segments are driving growth – by product / service line, geography, customer segment, etc.?
How crowded is the competitive landscape?
How big can the market be? What are the drivers and barriers of adoption?
What differentiated offerings are driving adoption?
What is headroom for growth in the operating segments?
What are the opportunities for improvement?

How to set the price for the new menu items / features / value proposition?
For the same menu items, how does the price stack against the competition?
For the same raw materials, how does the procurement price stack against the competition?
What are the factors that will lead to an increase in price that the customers are willing to pay?
How can the price be used as a strategy to win market share?

How do the customers perceive the company compared to the competition?
What is the value proposition of players? How does it vary across chain vs standalone?
What are the top 3 factors customers look for while visiting and ordering?
What are the pain points in the customer journey?
What is the rating given by customers across factors? What are the things to improve or maintain?

What is the market attractiveness across sectors – macro-economic indicators, capital markets, etc? Is it growing or stagnant?
How has PE / VC interest caried across the sector?
What are the risks associated? Are there new entrants in the sector?
What is the digital adoption across the sector? Is there a significant advantage of digital adoption?
What are the best investible opportunities across the sector?

What are the different categories? How have they been growing?
What is the growth for the categories / sub-categories?
What are the growth drivers / barriers?
What are the changing customer needs?
What is the impact of new trends on unit economics? Which business models are doing well? Why?

What is the market size of each category?
Who are the major players across categories – restaurants, cloud kitchens, etc.?
How does the value chain vary for each category – touch points, delivery, etc.?
How does the unit economics look like across business models / key competitors?
What are the changing customer needs / preferences?
What are the growth drivers / barriers?

How satisfied is the customer?
What is the customer NPS? What are the drivers of NPS?
What are the common problems and pain points?
Benchmarking of customer satisfaction with the industry
What are global practices that can be implemented
What are the consumer dynamics with restaurants – repeat order frequency, ABV, etc.?

What does a typical customer journey look like?
What are the pain points at each stage in the purchase journey?
What are the various channels for purchasing – online vs offline?
What is the impact of offers / discounts on the conversion of customers?
What is the customer satisfaction with redressal channels – call / text / email?
What is the impact of offers / discounts on the conversion of the consumer?

How to identify the target market? On what basis?
What are the target market’s customer personas and their tastes and preferences?
What is the customer journey for the target market?
How to build awareness and generate demand in the target market?
How to develop the value chain necessary to run operations, from supplies to legal permits?

What are the customer segments present across geographies?
What is the NCCS profile of different customers?
What are the different aspirations of the customers?
How is the digital presence of the customer – online shopping, subscribed to OTT platforms, usage of payment apps, etc?
What are the major customer archetypes?
How educated is the customer?
What is the online usage behaviour of the customers – frequency of visiting / ordering from restaurants, cloud kitchens, etc

What is the customer journey? How does it vary across player to player?
What are the various industry benchmarks in the process and how does the player rate across them?
What are the various offerings / cuisines / dishes offered? How are they priced compared to competitors?
How was the quality of products and services?
What are the pain points in the journey? Are there any gaps?

Where does a gap exist in the market - supply or demand?
What are the underlying reasons for the gap?
How can the restaurants / delivery apps help in filling the gap?
How can the players upgrade their offerings to meet the unmet demand / gap in the market?
Are there any new entrants in the market that are focussing on the gaps?

What are the different revenue streams per customer? What are the drivers of revenue?
How much does it cost in time and money to service / acquire a customer? What is the LTV per customer?
What fixed and variable components are associated with servicing a customer?
What is the break-even scale and time taken to reach breakeven?