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Home and Building Materials
Helping building & home material clients through our strong on-ground research capabilities and industry knowledge to make well-informed business decisions and win in a competitive market
What we do
- What is the total Building & home materials market of India?
- What is the demand / market potential for each category?
- How does the competitive landscape look like across categories?
- Which companies / brands hold the largest share? Which companies are growing fast?
- What are the growth drivers / barriers? Any differences across sub-categories?
- What are the new emerging categories / sub-categories?
- What are the different categories? How have they been growing?
- What is the growth outlook for the categories / sub-categories?
- How are the consumer needs changing?
- How does the economics look like for each category?
- Are there global categories in other advanced markets yet to enter India?
- Which business models are doing well? Why?
- What is the market attractiveness across sectors – macro-economic indicators, capital markets, unite-economics, etc?
- How has the PE / VC interest varied across sectors?
- Has the sector created value for stakeholders?
- What the growth drivers for the sectors?
- What are the leading brands? Are there upcoming brands in the segment?
- What are the unique business models in the segment – D2C, etc.?
- How satisfied is the consumer / contractor?
- What is the NPS across leading brands?
- What are the drivers of NPS?
- What are the common problems and pain points?
- What are the unserved / underserved customer / contractor needs?
- What are common global best practices that can be implemented to drive customer / contractor experience?
- How do the consumers / contractors perceive the company compared to the competition?
- What is the value proposition of key players?
- What are the top 3 factors consumers / contractors look for while purchasing products?
- Is the customer / contractor journey broken? What are the pain points?
- What are the things that the brands can improve upon?
- How does a typical consumer / contractor journey look like?
- What are the key purchase criteria? How does it vary across product categories?
- What are the pain points at each stage in the purchase journey?
- What are the various channels for purchasing - online vs. offline? How does a customer / contractor decide on purchase channel?
- What is the impact of offers / discounts on conversion of consumer / contractor?
- What is the consumer / contractor satisfaction with redressal services - call / text / email?
- What is the intention or the purchase occasions of the purchase?
- What are the factors influencing consumers / contractors to shop from offline vs. online?
- What are the key purchase criteria that are responsible to induce repeat purchase?
- Is the content promoted by the store relevant to the consumers?
- How is the performance of the store-staff compared to the competitors / industry? Does it drive purchase?
- Where are the consumers present across geographies?
- What is NCCS profile of the different consumers / contractors?
- What are different aspirations of the consumers / contractors?
- How is the digital presence of the consumer / contractor – online shopping, subscribed to OTT platforms, usage of payments apps, etc?
- What are the major consumer / contractor business models?
- Is there are supply-demand mismatch in the market? How big is the opportunity?
- What are the underlying reasons for the gap?
- Can the players upgrade their offerings to meet the unmet demand / gap in the market? How?
- Are there any new entrants in the market that are focussing on these gaps?
- Is there a large unorganized market?
- What do the global analogues show about fulfilling gaps for the existing players?
- What is the customer / contractor journey? How does it vary across player to player?
- What are the various industry benchmarks in the process parameters and how does the player rate across them?
- How was the customer / contractor experience during the journey? What are the pain points in the journey? Are there any gaps?
- What are other key and upcoming players in the industry doing to improve customer / contractor experience?
- What is the NPS? What are its drivers?
- What is the annual advertising spend & ROI? How does it compare to competitors?
- What are the advertising channels deployed? Where does it lack compared to industry?
- What is the advertising reach across modes and customer / contractor segments? How does it vary across channels / segments?
- How does the advertising reach compare with competition? What is the customer / contractor recall?
- What is the click-through rate of digital advertising for various products and customer segments? How does it compare with benchmarks?
- How does the top of the funnel look like? What is its composition?
- What is the degree of brand awareness with respect to competitors?
- How does brand awareness change with demographics and customer / contractor needs and taste?
- What are the key values associated with the brand? What does the brand stand for?
- What is the effectiveness of various channels for brand introduction?
- How important is brand in the sale process?
- What are some of the best practices to strengthen brand value?
- What is the employee NPS? What are the drivers of NPS?
- How satisfied are the employees with the company across different parameters – job satisfaction, career development, etc.?
- What are the areas of strength which employees would like the organization to continue and build on?
- What are the key improvement areas?
- How likely are the employees willing to recommend the organization / restaurant to others?
- Which brands are channel partners most satisfied with across product categories and why? How is their overall experience?
- What are the reasons for preference of a particular brand over others?
- What are the channel TATs and process lead times? How do they compare across competitors?
- What are the improvement areas across product categories?
- What is the level of stickiness across product categories?
- What are the triggers that would make channel partners shift to another brand?
- What are the key elements to provide a comprehensive channel partner experience?
- How does the company score across various dimensions of People Value Creation (PVC) framework? How do they stand against similar companies?
- What are the current employee engagement levels? How can that be improved?
- What has been the trend in employee retention / churn? What are the reasons for them?
- What are the employee perceptions of the ethos and values of the organization?
- What do the employees have to say about company leadership and where can the leadership improve?
- What is the potential of the market? What is the projected growth?
- What should be your target customer segment? What are their typical personas and preferences?
- What is the customer journey for the target customer / contractor? Where is it broken? Where can it be improved?
- What is the competitive intensity in the region? What should the communication strategy be to cut through the noise?
- How do plan to build brand awareness and generate demand in the target market?
- How to develop the value chain necessary to run operations, from supplies to legal permits?
- How should we set the price for the new products / features / value proposition?
- For the same products, how does the price stack against the competition?
- For the same raw materials, how does the procurement price stack against the competition?
- What does the product price – feature look like in the market?
- What are the services and features for which customers / contractors are willing to pay more?
- How can price be used as a strategy to win market share?
- How to do the pilot testing of the product? What should be the target audience? Why?
- How to get customer / contractor feedback on proposed new product launches?
- What is the ideal methodology for testing new product concepts? What should be the sampling plan?
- How to get insights on customer / contractor preferences on the features and overall product concept pre-launch?
- What should be key message and tonality while advertising the new product launch?
- What is the optimal beta launch design for a proposed product?
- How does client’s sales organogram compare with that of the competition?
- What is the role of the sales and distribution team in the customer journey?
- How do customers / contractors rate the sales and service experience as compared to major competitors?
- What is the sales team incentive and how does it fare compared to key competitors?
- What are the key gaps in sales / distribution strategy across micro & macro markets?
- What is the sales force’s effectiveness in terms of standard industry parameters?
- What are the key gaps in the product catalog across various macro and micro markets / customer segments?
- Is the client fulfilling the features and functions as per the customers’ requirements? Are these features and functions working as expected?
- What is the gap in terms of performance? Is the performance as per industry benchmarks?
- What are the over or underselling products? Why do they perform that way?
- What are product offerings of key competitors? What are their largest selling products? Are there products that can be adopted?
- What are the other products that can be carved out from the existing products (bundling, sub-products, etc.) to meet unserved customer requirements?
- Are there any product offerings relevant to customers / contractors but not available to them? If yes, why?
- What is the on-ground product availability and visibility across geos and store types? How does it compare to competition?
- What are the weak geographical areas in terms of availability & visibility?
- What are the steps taken to ensure better availability and visibility of the products vis-à-vis that of competition?
- Has the relation between visibility and product sales identified and leveraged upon?
- What is the replenishment time for key products? How does it affect availability?
Category assessment
- What is the total Building & home materials market of India?
- What is the demand / market potential for each category?
- How does the competitive landscape look like across categories?
- Which companies / brands hold the largest share? Which companies are growing fast?
- What are the growth drivers / barriers? Any differences across sub-categories?
- What are the new emerging categories / sub-categories?
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