market research agencies in mumbai

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Related Case Studies

Understanding customer retention on an online job portal

Understanding customer retention on an online job portal


  • Client wanted to understand the top line projections, business plan validation and LTV, CAC & customer retention


  • Understood the player business by split of jobs applied, platform’s economics and deep dive on the financials
  • Understood the projections undertaken by the management basis market study, customer study and historical data analysis
  • Analysed player against its competitors based on customer loyalty benchmarks
  • Built recommendations for customer retention while acquiring new customers

Impact / outcome

  • Identified detailed reasons for customer churn
  • Understood the plan and the future roadmap laid out by the management
Understanding typical usage behaviour and satisfaction level of an online job application

Understanding typical usage behaviour and satisfaction level of an online job application


  • An online job application player wanted to understand consumer perception, consumer satisfaction, how their newly launched services are performing & key drivers of churn for lapsed consumers


  • Conducted a consumer survey with N = 350 respondents across different cities, age groups, & income brackets
  • Undertook in-depth study to understand user behaviour, use cases & awareness levels
  • Conducted in-depth analysis of consumer NPS and dominant drivers

Impact / Output

  • Online job application player was able to understand key drivers influencing consumer behaviour and their overall satisfaction level
  • Client was also able to understand key drivers of churn
market research consulting company
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