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Tech
Helping technology and software companies grow through better product-market fit, improved competitive positioning, and increased customer loyalty.
What we do
- Who are the customers of the technology product / software?
- What are the use cases that the tech product addresses across different verticals / customer types?
- What are the key purchase criteria for the tech product and how do they differ across businesses depending on their industry, size, and vertical?
- What are the 'must have' vs. 'nice to have' features in the technology offerings?
- Preference for integrated vs point solutions and horizontal vs. vertical solutions? What are the primary reasons to adopt the product?
- What is the stickiness of the technology solution in terms of criticality to business and switching costs?
- What is the customer's willingness to pay for various features? What features can make the technology offering premium?
- Are there any product offerings not available to customers? Is the opportunity significant?
- What are some of the unmet needs across existing products / services and reasons thereof?
- How to understand emerging needs and deepen relevance to personalize the technology company's product?
- What are the typical purchase processes and buyer journeys across different product categories / buyer types?
- Who are the key decision-makers or influencers in the product purchase journey across product categories / buyer types?
- What are the main touchpoints in the buyer journey and which stakeholders are involved with these touchpoints?
- What is the role of the sales and marketing and customer support team in each stage of the purchase and product usage journey?
- How is the service support experience with the product's customer success team?
- How does the company fare in customer success metrics such as average ticket resolution time vs. competitors?
- What are the specific pain points and areas for improvement at different touchpoints?
- How is buyer satisfaction across different touchpoints of the customer journey?
- What are the reasons for the preference of the client's product over others?
- What is the company's perception amongst customers and non-customers in the space?
- How do customers rate the 'sales and service' experience of the technology company?
- Are existing customers referring to the company's product? What is the viral coefficient?
- How to use ‘voice of customer' and sentiment analysis for product improvement and enhancing customer satisfaction?
- What are the reasons for the preference of a particular technology product / software brand over others?
- What are the key elements to provide a comprehensive buyer experience?
- How likely is the buyer to become a brand ambassador of the tech product?
- How does the NPS vary across customer groups and how does it compare with key competitors?
- How does the tech product’s / software’s NPS vary with competitors?
- What are the key reasons for a customer to be a promoter / detractor?
- Are customers using new features in the product? What is the adoption rate?
- How likely is the customer to become a brand ambassador of the tech product / software?
- What are the relative strengths and weaknesses that have the highest impact on NPS?
- What is the level of the stickiness of the technology product / software across customer groups?
- Who are the key competitors and what are the features of their tech product / software?
- What is the market share of competitors in the product group and how are they winning?
- How does user experience compare across different competitive products?
- How does competition fare against important industry metrics?
- What is the market positioning of different competitive products?
- What kind of customer groups does competitors target, and how does the value proposition differ between players?
- How are competition’s products priced and how are they changing in recent times?
- What are the digital capabilities of the organization?
- What are the key drivers for and bottlenecks to digital transformation in the organization?
- How does digital maturity vary across different departments of the organization?
- How does the extent of digital adoption vary across customer groups?
- What are the key drivers of digital adoption in customer groups?
- With respect to the market, where does the organization stand in its digital transformation journey?
- How much impact will the product have in serving the needs of consumer?
- What is the ideal methodology for testing new software concepts? What should be the sampling plan?
- How can the product be made more consumer friendly?
- How should the UI / UX of the software / product be designed?
- How can we get insights on customer preferences on the features and overall product concept pre-launch?
- What should be the key message and tonality while advertising the new product launch?
- What is the optimal beta launch design for a proposed product?
- How does the product / software sales align with the client’s pre-launch expectations?
- Which are the right channels to get post-launch feedback?
- Which buyer groups should the client target for holistic feedback on the product / software offering?
- Did the launch message resonate with target buyers? Where else do they need more clarity?
- How does the technology product / software feedback vary by buyer types?
- What challenges do target buyer segments see in using the technology / software product?
- How has the adoption of technology product / software changed in its lifecycle? How does it compare with other product / software?
- What are the different revenue streams per buyer? What are the drivers of revenue?
- How much does it cost in time and money to service / acquire a buyer? How will the product development cost affect unit economics?
- What fixed and variable cost components are associated with servicing a buyer?
- What are the drivers of fixed and variable costs?
- What is the break-even scale and time taken to reach breakeven?
- How does the unit economics vary across buyer segments (industry vertical, size, etc.)?
- How does the scope of after sales support of the client vary with competition?
- How does the client compare with industry peers in key after-sales support metrics such as ticket resolution time?
- How much does the client spend on average in after-sales support vs industry benchmarks?
- Is after-sales support adding value to the buyer? What are the areas of improvement in after-sales support?
- What should be the KPIs for tracking the performance of after-sales support?
- How does the technology / software development cost of the client fare with that of competition?
- What is the structure and breakup of cumulative cost?
- How do individual cost segments such as ‘after sales service’ compare with the competition?
- What are the areas of improvement for the client with respect to competition?
- Does client's additional cost provide it a differentiation against the competition?
- What are the global best practices for cost optimization?
- What are some of the short-term and long-term actions that can help optimize cost?
- How does competitors' advertising spend fare vs own company?
- What is the frequency, channel contribution of ads of competition vs own company?
- What is the reach of different channels to key decision makers of technology / software purchase?
- What ROI have we seen from different digital campaigns?
- With the offering constantly evolving, are the advertisements driving home the key message of the brand / product?
- How differentiated are the advertisements of the client vs competitors?
- What is the bottom-up / top-down market size across different product categories and geographies in the relevant technology space?
- What is the company's TAM (Total Addressable Market), SAM (Serviceable Addressable Market), and SOM (Serviceable Obtainable Market)? What is excluded in SAM and SOM?
- How fast are various markets in terms of verticals / customer types / use cases / geographies growing in the relevant technology and software space?
- How much market share can the company potentially achieve in various markets?
- What is the possible market share that the company can gain from its current product offerings vs. from building new products?
- How much of the market share can the company gain from the currently penetrated market i.e, from existing category buyers vs. from new market development?
- How is the market potential split across different geos / customer segments / channels etc. and how is it expected to grow?
- How is the awareness of client’s name amongst the target buyer group?
- What is the perception of software / technology products provided by the client amongst target buyer groups?
- Which brands does the client compete with and what are their relative strengths and weakness vs other brands?
- What has been the impact of the client’s branding strategy? How has it affected brand perception across buyer groups?
- How does prospect conversion compare against other technology / software providers?
- How relevant do buyers find our digital marketing material?
- How are different categories in the technology companies’ market growing? What are the key drivers of category growth?
- What are the key metrics - overall category growth rate, sub-category growth rate, unit economics indicating?
- What are the emerging trends in this category? Which trends are long-term trends vs fads?
- Which global trends in the technology / software category are yet to arrive in India?
- How to pick up trends in this category before they become mainstream?
- How fragmented is the market in which the target is operating? What are the other suitable acquisition / investment opportunities in the target’s market segment?
- How does the target fare against competition across key operational, organizational, and financial metrics?
- What is the depth in the technology / software portfolio of the target company vs category peers / leaders?
- What are the key demand drivers for buyers?
- How is buyer behavior going to change in the future? What trends are expected to shape buyer behavior?
- Which buyer segments are driving the category? Which segment does the target cater to?
- What is the CAC and LTV of target accounts? Are they above / below industry standards?
- How adept is the existing management at driving growth? What is their track record?
- In how much time can the target scale their business?
Customer needs assessment
- Who are the customers of the technology product / software?
- What are the use cases that the tech product addresses across different verticals / customer types?
- What are the key purchase criteria for the tech product and how do they differ across businesses depending on their industry, size, and vertical?
- What are the 'must have' vs. 'nice to have' features in the technology offerings?
- Preference for integrated vs point solutions and horizontal vs. vertical solutions? What are the primary reasons to adopt the product?
- What is the stickiness of the technology solution in terms of criticality to business and switching costs?
- What is the customer's willingness to pay for various features? What features can make the technology offering premium?
- Are there any product offerings not available to customers? Is the opportunity significant?
- What are some of the unmet needs across existing products / services and reasons thereof?
- How to understand emerging needs and deepen relevance to personalize the technology company's product?
Connect with our experts
Why 1Lattice?
Tech Enabled
Quality of Insights
Reliability of Outcomes
