EdTech

Helping EdTech clients understand learner journeys & behaviour, digital adoption, usage experience, feedback of core products / services for students and teachers and drivers of NPS

Capabilities

What we do

13 capabilities

Capability

Voice of students / parents

Questions we answer

What is the perceived customer perception of the brand?
What are students / parents saying about the brand among friends, social media, etc.?
What do the parents care about the most while purchasing an EdTech product?
What is the relevant positive / negative feedback from students and parents?
How important is student / parent recommendation / feedback for the performance of the brand?

Capability

Market sizing and assessment

Questions we answer

How attractive is the market – TAM, SAM?
Which segments are driving growth – by product / service line, geography, customer segment, etc.?
How crowded is the competitive landscape?
How big can the market be? What are the drivers and barriers of EdTech adoption?
What differentiated offerings are driving adoption?
What is headroom for growth in the operating segments?
What are the opportunities for improvement in existing EdTech players?

Capability

Comp intel and benchmarking

Questions we answer

What are the most important themes to track the competition?
How is the competition performing across these themes?
What are the competitors doing differently in the market ?
Is the target losing / winning w.r.t competition? Why?
What are the plans of the competitors for the near future?
How to use digital tools for continuous tracking of competition?

Capability

Learning outcomes assessment

Questions we answer

What are the key performance metrics for benchmarking outcomes of products / offering usage?
What are the drivers of performance across critical metrics?
What are learning maps / graphs across key improvement areas?
How robust is the recommendation engine for teaching and revising key concepts? How can it be personalized?
How are users incentivized to engage with the platform and aim for positive outcomes?

Capability

Market demand estimation

Questions we answer

What is the profile of customers relevant for product / service offering?
How competitive is the market in target locations – what alternate exists?
What are unmet customer needs and demands in the market? How is competition targeting these needs?
What is the willingness to pay for above unmet needs and pain points?
How do customers rate existing products / services on key parameters?

Capability

Price benchmarking

Questions we answer

What is the price positioning w.r.t competition of a product in the market?
What are the directly competing products in the market? Who are the peripheral / indirect competitors?
Does the price positioning resonate with targeted customer segments?
How does the target compare w.r.t competition in discounting and promotional schemes?
What is the relation between the features of the product and price range?
How do customer segments and behaviours vary with the price?

Capability

Teacher NPS

Questions we answer

How likely is the teacher to promote respective EdTech products / services?
How does the NPS vary across demography and key segments? How does it compare with key competitors?
What are the relative strengths and weaknesses that have the highest impact on NPS?
What are the key reasons for a teacher to be a good promoter / detractor?
What would it take for the offering to convert a passive detractor to a promoter?
What are the improvement areas across product categories?

Capability

Learner needs assessment

Questions we answer

What are the key EdTech products required by customers?
What are the key purchase criteria across different product categories
What are the product offering customers are aware of and are currently using?
What is the frequency of usage and use cases across product categories?
Are there any product offerings not available to customers? Why?
What are some of the unmet needs across existing products and the reasons thereof?

Capability

Product benchmarking

Questions we answer

What is the product assortment of the target?
How does the product assortment (# products / services, variants, availability across channels, pricing and discounting, etc.) compare w.r.t competition?
What should be the optimal range of product assortment in terms of # products / services, bundles, price points etc?
What are the addressable potential and unmet customer needs?
What should be the product assortment strategy and launch plan of new products?

Capability

Product testing and validation

Questions we answer

What are the key nodes and challenges across the customer journey for target product / service offering?
How do customers perceive new products / services / offerings?
What pain points or latent needs can a new offering solve?
What will it take for consumers to adopt and prefer the new offering over current channels?
How can the new offering be made scalable and unique?
Where can a new offering / player create moats of defensibility around its business?
What are the key GTM implications for a new offering to be successful?

Capability

GTM research

Questions we answer

How attractive is the market opportunity (TAM / SAM)?
How competitive is the landscape? Who are the competitors and how are they differentiated?
How is the brand perceived?
What are the student needs and preferences?
What are the demand drivers?
What should be the lead generation channels?
What will the marketing spend look like?
What will be the channel wise spend?

Capability

International expansion

Questions we answer

What are the key target markets based on socio economic parameters?
What are the different sources for new lead generation?
What are the local laws, regulations and best practices for launching a new offering?
What partnerships and collaborations are required for a new market entrant?
What key communication channels / mediums are required to target specific markets?
How is the market landscape?
How is the product landscape?
What are the key innovative service / operating models?
What are the additional customer expectations / unmet needs basis the current offerings in the market?

Capability

Unit economics benchmarking

Questions we answer

How do unit economics and its components (revenue and well as cost side) compare w.r.t competition?
What are the different revenue streams per customer? What are the drivers of revenue?
How much does it cost in time and money to service / acquire a customer?
What fixed and variable cost components are associated with servicing a customer?
What are the drivers of fixed and variable costs?
How does the unit economics vary across customer segments, products and geographies?

Related Case Studies

View all

EdTechApr 5, 2022

Assess online learning behaviour of students in Metro and Tier 1 cities

Objective

Client wanted to understand the current usage preferences and experience of students on their online learning platform with focus on content consumption, practice tests, doubt resolution, engagement with tutors / teachers, etc.

Methodology

Conducted in-depth interviews with students (N = 30) to gather insights around comprehensibility, doubt clearance, engagement on discussion forums, etc. and pain points along this learning journey
Mapped learner journey across evaluation, onboarding, platform usage and query resolution
Understood the best practices being followed by competitors to design a comprehensive learning experience for their students

Impact / Outcome

The client understood the student pain points and latent needs across the learning journey, and how are competitors addressing them

EdTechApr 5, 2022

Assess the digital maturity of learners via journey mapping for a leading EdTech player

Objective

Client wanted to map the end-to-end learner journey across awareness, consideration, engagement, onboarding, and post-onboarding of its students to reduce friction and identify areas of digital intervention for value creation

Methodology

Identified the key touchpoints in the learner journey through in-depth student discussions (N = 30) in 5 cities to understand the different onboarding and usage journey of students on the platform
Conducted focused group interviews to uncover the pitfalls in the learner journey while using the website / mobile application of the client
Benchmarked the learner journey with that of a global industry competitor to identify friction points and areas of digital intervention

Impact / Outcome

Developed an ideal digital journey for learners and identified areas for intervention to enhance the student experience

Showing 1–2 of 6 case studies · Page 1 of 3

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