Logistics and Transportation

We help transportation, warehousing and service providers understand customer behavior, optimize networks, cost and quality of service

Capabilities

What we do

15 capabilities

Capability

Vendor selection

Questions we answer

Which vendors are operating in the target market?
Will the vendors' capabilities / services offered meet the Company’s requirements?
What measures does the vendor take to prioritize and improve end customer responsiveness?
How does the vendor comply with safety regulations and other legal norms?
What is the reputation of the vendor in the market?
How does the vendor differentiate its operation from its competitors?
What operational bottlenecks can be anticipated while partnering with the vendor?

Capability

Vendor satisfaction

Questions we answer

How has the vendor’s experience been so far?
How well are the vendors adapting to the working methodology of the Company?
How is the order placement process structured?
What problems do they face in their day to day operations?
Is the vendor satisfied with the support provided by the Company?
How can the Company improve its service to vendors to obtain better results?

Capability

Micro-market supply chain mapping

Questions we answer

What are the key customer segments in the market?
How is the operation changing with newer emerging technologies?
What is the Company’s dependency on various suppliers?
What are the risk factors associated with the micro market and how can it be mitigated?
How is the brand positioned in the minds of the suppliers?
How is the transportation network designed to provide last mile coverage?
What measures can be taken to avoid potential supply chain disruptions?

Capability

Customer NPS diagnostic

Questions we answer

How likely is the customer to promote the Company?
How does the NPS vary across regions and how does it compare with key competitors?
What are the key reasons for a customer to be a promoter / detractor?
What are the areas of improvement and ways to do so?
What are the triggers that would cause the customers to change their logistics partner?
What are the relative strengths and weaknesses that have the highest impact on NPS?

Capability

Industry outlook

Questions we answer

What is the current market landscape and how is the road map ahead?
How fragmented is the industry?
What are the growth opportunities and challenges in the market?
What are the key trends driving the industry?
What factors can cause disruptions in the industry?
How will advancements in technology and changing consumer preferences shape the industry?
What is the position of online freight platforms and aggregators in the market?
Who are the competitors and how are they positioned?

Capability

Unit economics benchmarking

Questions we answer

What are the different revenue streams per customer? What are the drivers of revenue?
How much does it cost in time and money to service/acquire a customer?
What fixed and variable cost components are associated with servicing a customer?
What are the drivers of fixed and variable cost?
What is the break-even scale and time taken to reach breakeven?
How do the unit economics vary across customer segments (mass, mass affluent, affluent, etc.)?

Capability

Competitive benchmarking

Questions we answer

Who are the direct competitors in this space?
How do the key financial metrics compare with the Company’s competitors?
What are the differentiating factors amongst the different players?
What is the average cash to cash time cycle?
What is order accuracy compared to its peers?
What is the DSO (Days Sales Outstanding) and reasons for high DSO?
What is the gross margin return on investment?

Capability

Cluster carrying capacity

Questions we answer

What strategic capacity planning techniques are being adopted?
What steps are taken to tackle a sudden requirement surge?
How can transport capacity of hazardous material and explosives be managed efficiently?
How to minimize accidents and damages in completing the process?
How can transportation capacities for the future be managed efficiently?
How can transportation capacities of different transport modes be managed efficiently?

Capability

Go-to-market assessment

Questions we answer

What services is the Company offering and the business strategy for it?
What is the position of the brand in the market?
What is the customer acquisition strategy, by customer segment?
What is the partner acquisition strategy, by partner type?
How has the customer experience been across the life cycle?
What is the marketing mix of the demand and brand?
What tools and resources are used to enhance operational effectiveness?

Capability

Market trends analysis

Questions we answer

What are the new business and sales strategies?
How is the industry shaped for the future?
How is consumer preference changing and what are its reasons?
How has the rise in e-commerce retail impacted the industry?
What has been the impact of automation?
How are companies adapting to high levels of digitization and integration?
How sensitive is the industry to new inventions or disruptions?

Capability

Voice of customer

Questions we answer

Which logistics company are customers most satisfied with and why?
How has customer experience been across different product categories?
What are the key reasons for preference of a company over another?
What are the improvement areas that needs attention?
Would they refer the Company to their colleagues/relatives based on prior experience and the reason for doing so?
What are the key elements required to create a long-lasting relationship?

Capability

Customer segmentation

Questions we answer

Who are the key customers?
What is the Company’s dependency on any specific customer segment?
What is the growth potential of the customer segment?
What are the primary needs of the different customer segments?
How is the customer segmentation based on demographics?
Who are their customers based on psychographic segmentation?
How are customers positioned w.r.t to emerging trends and new technologies?

Capability

Geo expansion POC

Questions we answer

Who are the potential customers in the new market?
How has the market growth been in recent years and how does the road map look?
Who are the competitors and how are they positioned as compared to them?
What advantages/benefits can they potentially realise?
What growth strategies should be adopted to succeed?
How sensitive is the market in response to disruptions?
What is the ease of doing business, with the existing government norms?

Capability

Acquisition profiling and screening

Questions we answer

What synergies can be realized?
How does the acquisition fit with the Company’s growth strategy?
What is the position of the target company in the market?
What does the Company really want to acquire? (customer base, tools & techniques, or people)
What impact will the acquisition have on the Company’s financials?
How will the acquisition affect the management structure?
What are the risks associated with acquisition?

Capability

Value proposition design

Questions we answer

What should be the customer’s expectation form the product / service?
How does the proposition cater to functional, social and emotional needs?
What are the pain points and negative outcomes that customers want to avoid?
How will the customers measure the success of an offering in fulfilling their needs?
Profile the customer base to identify what customer segment the offering caters to
What are the product and services that the value proposition is based on?
How does the value proposition eliminate or minimize the customer pain points?
How does the offering map to customer needs for a target segment?

Related Case Studies

View all

Logistics and TransportationApr 7, 2021

Analysing process journey for a 3PL player

Objective

An upcoming logistics player wanted to benchmark the process journey of last mile logistics providers

Methodology

Conducted in-depth consumer interviews (N = 50) in 2 weeks across 7 cities (mix of metro, tier-1) to understand purchase journey for different use-cases
Conducted in-depth partner and seller interviews (N = 25) to understand supply process?
Mapped complete 3PL supply process across the value to understand process dependencies and pain points
Carried out benchmarking across key competitors

Impact / Outcome

Client understood customer and partner journey for last mile logistics and understood the dependencies and pain points for all stages of the journey

Logistics and TransportationApr 7, 2021

Consumer behavior and travel characteristic study for a leading bike taxi platform

Objective

An online bike-taxi player wanted to assess consumer need for multiple user segments Client also wanted to understand the drivers of adoptions for the brand, reasons for churn and improvement areas to re-establish engagement

Methodology

Conducted a survey for 1,000+ commuters using bike-taxi services in India across Metro and Tier-1 cities
Conducted 50+ in-depth interviews with churned users to understand factors of promotion / detraction and key pain points with the existing bike-taxi services
Analysis of various use cases, frequency of trips taken, average distance travelled by bike-taxi for sub-segments based on geography, income groups, occupation
Willingness to pay was analysed for key service parameters for different customer archetypes

Impact / Outcome

Bike-taxi users segmented into archetypes and drivers / barriers of adoption
Key identifiers of churn and initiatives that could re-establish engagement were also identified

Showing 1–2 of 6 case studies · Page 1 of 3

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