Logistics and Transportation
We help transportation, warehousing and service providers understand customer behavior, optimize networks, cost and quality of service
What we do

- Which vendors are operating in the target market?
- Will the vendors' capabilities / services offered meet the Company’s requirements?
- What measures does the vendor take to prioritize and improve end customer responsiveness?
- How does the vendor comply with safety regulations and other legal norms?
- What is the reputation of the vendor in the market?
- How does the vendor differentiate its operation from its competitors?
- What operational bottlenecks can be anticipated while partnering with the vendor?

- How has the vendor’s experience been so far?
- How well are the vendors adapting to the working methodology of the Company?
- How is the order placement process structured?
- What problems do they face in their day to day operations?
- Is the vendor satisfied with the support provided by the Company?
- How can the Company improve its service to vendors to obtain better results?

- What are the key customer segments in the market?
- How is the operation changing with newer emerging technologies?
- What is the Company’s dependency on various suppliers?
- What are the risk factors associated with the micro market and how can it be mitigated?
- How is the brand positioned in the minds of the suppliers?
- How is the transportation network designed to provide last mile coverage?
- What measures can be taken to avoid potential supply chain disruptions?

- How likely is the customer to promote the Company?
- How does the NPS vary across regions and how does it compare with key competitors?
- What are the key reasons for a customer to be a promoter / detractor?
- What are the areas of improvement and ways to do so?
- What are the triggers that would cause the customers to change their logistics partner?
- What are the relative strengths and weaknesses that have the highest impact on NPS?

- What is the current market landscape and how is the road map ahead?
- How fragmented is the industry?
- What are the growth opportunities and challenges in the market?
- What are the key trends driving the industry?
- What factors can cause disruptions in the industry?
- How will advancements in technology and changing consumer preferences shape the industry?
- What is the position of online freight platforms and aggregators in the market?
- Who are the competitors and how are they positioned?

- What are the different revenue streams per customer? What are the drivers of revenue?
- How much does it cost in time and money to service/acquire a customer?
- What fixed and variable cost components are associated with servicing a customer?
- What are the drivers of fixed and variable cost?
- What is the break-even scale and time taken to reach breakeven?
- How do the unit economics vary across customer segments (mass, mass affluent, affluent, etc.)?

- Who are the direct competitors in this space?
- How do the key financial metrics compare with the Company’s competitors?
- What are the differentiating factors amongst the different players?
- What is the average cash to cash time cycle?
- What is order accuracy compared to its peers?
- What is the DSO (Days Sales Outstanding) and reasons for high DSO?
- What is the gross margin return on investment?

- What strategic capacity planning techniques are being adopted?
- What steps are taken to tackle a sudden requirement surge?
- How can transport capacity of hazardous material and explosives be managed efficiently?
- How to minimize accidents and damages in completing the process?
- How can transportation capacities for the future be managed efficiently?
- How can transportation capacities of different transport modes be managed efficiently?

- What services is the Company offering and the business strategy for it?
- What is the position of the brand in the market?
- What is the customer acquisition strategy, by customer segment?
- What is the partner acquisition strategy, by partner type?
- How has the customer experience been across the life cycle?
- What is the marketing mix of the demand and brand?
- What tools and resources are used to enhance operational effectiveness?

- What are the new business and sales strategies?
- How is the industry shaped for the future?
- How is consumer preference changing and what are its reasons?
- How has the rise in e-commerce retail impacted the industry?
- What has been the impact of automation?
- How are companies adapting to high levels of digitization and integration?
- How sensitive is the industry to new inventions or disruptions?

- Which logistics company are customers most satisfied with and why?
- How has customer experience been across different product categories?
- What are the key reasons for preference of a company over another?
- What are the improvement areas that needs attention?
- Would they refer the Company to their colleagues/relatives based on prior experience and the reason for doing so?
- What are the key elements required to create a long-lasting relationship?

- Who are the key customers?
- What is the Company’s dependency on any specific customer segment?
- What is the growth potential of the customer segment?
- What are the primary needs of the different customer segments?
- How is the customer segmentation based on demographics?
- Who are their customers based on psychographic segmentation?
- How are customers positioned w.r.t to emerging trends and new technologies?

- Who are the potential customers in the new market?
- How has the market growth been in recent years and how does the road map look?
- Who are the competitors and how are they positioned as compared to them?
- What advantages/benefits can they potentially realise?
- What growth strategies should be adopted to succeed?
- How sensitive is the market in response to disruptions?
- What is the ease of doing business, with the existing government norms?

- What synergies can be realized?
- How does the acquisition fit with the Company’s growth strategy?
- What is the position of the target company in the market?
- What does the Company really want to acquire? (customer base, tools & techniques, or people)
- What impact will the acquisition have on the Company’s financials?
- How will the acquisition affect the management structure?
- What are the risks associated with acquisition?

- What should be the customer’s expectation form the product / service?
- How does the proposition cater to functional, social and emotional needs?
- What are the pain points and negative outcomes that customers want to avoid?
- How will the customers measure the success of an offering in fulfilling their needs?
- Profile the customer base to identify what customer segment the offering caters to
- What are the product and services that the value proposition is based on?
- How does the value proposition eliminate or minimize the customer pain points?
- How does the offering map to customer needs for a target segment?

Vendor selection
- Which vendors are operating in the target market?
- Will the vendors' capabilities / services offered meet the Company’s requirements?
- What measures does the vendor take to prioritize and improve end customer responsiveness?
- How does the vendor comply with safety regulations and other legal norms?
- What is the reputation of the vendor in the market?
- How does the vendor differentiate its operation from its competitors?
- What operational bottlenecks can be anticipated while partnering with the vendor?