
Accelerating adoption of EMR products to improve healthcare outcomes for patients with chronic diseases
Objective
Client wanted to improve reach of its products / solutions to ensure better healthcare management for people with chronic diseases such as diabetes, cardiovascular diseases, etc. Identify partnership avenues for client to increase the adoption of its healthcare products
Methodology
- Identified key pain-points by interacting with patient groups (80+ IDIs across ailment categories) and understood their consultation journey and diagnosis process
- Established key needs / challenges of hospitals and treatment-centers in adopting and maintaining different products for patient care
- Short-listed key partners (hospitals, diagnostic labs, MR outsourcing companies, etc.) with significant reach among the target population to increase the reach of client product
Impact / Outcome
- Developed roadmap for client to improve reach of medical devices in under-privileged patients and identified key partners to enable wider reach














