
Competitor intelligence study for a leading Logistics Tech player in India
Objective
Client wanted to benchmark its business against key competitors in each distinct business unit, i.e., e-commerce express delivery, BFSI express delivery, heavy e-commerce (furniture & consumer durables), PTL freight, and warehousing In each of these business units, client wanted to benchmark key metrics in terms of business, cost & customer metrics, network coverage, operational efficiency & operational quality, against key competitors
Methodology
- Conducted in depth interviews (N = 300) per quarter with employees (ex & current - HR manager, operations manager, marketing manager, customer service manager, supply chain manager, etc., customers, vendors & gig workers, investors, industry experts
- Created a set of focus metrics to be benchmarked across key competitors for each distinct business unit
- Created deep level discussion guides for different stakeholder and respondent type across competitors
Impact / Outcome
- Client was able to understand the Logistics Tech market landscape in India
- Also, client was able to benchmark its business against key competitors in each distinct business unit across key metrics in terms of business, cost & customer metrics, network coverage, operational efficiency & operational quality













