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Ecommerce
Helping Ecommerce clients understand digital adoption, behavior, usage and make well-informed business decisions to win in the dynamic market
What we do
- What is the current customer NPS for a target brand?
- What is the level of customer satisfaction and loyalty?
- What are the drivers of promotion / detraction?
- How does customer NPS for target compare to that of competition?
- What are the relative strengths and weaknesses vs. competition?
- What are the key levers to drive customer NPS?
- What is the current seller / partner NPS for a target brand?
- What is the level of satisfaction and loyalty for the seller towards a brand?
- What are the drivers of promotion / detraction?
- How does customer NPS for target compare to that of competition?
- What are the relative strengths and weaknesses vs. competition? Reasons?
- What is the perceived customer perception of a brand?
- What are customers saying about the brand among friends, on social media, etc.?
- What do customers care about the most while considering a brand?
- What is the relevant positive and negative feedback from customers?
- How important is customer recommendation / feedback for the performance of the brand?
- What are customers saying about the competition?
- How effective is the current ad campaign across various channels?
- How is the performance of various ad platforms?
- How effective is the ad campaign among various customer segments?
- How do customers react to / interact with the ads?
- What are the sales / traffic contribution against set goals / targets?
- How to maximize ROI on ad spends?
- What are the various product categories? How large are they?
- What is the range of products offered by various categories?
- How are the categories growing? Which are the fast-growing categories?
- How are categories evolving? Product, competition, customer perspective
- What are the relevant drivers and inhibitors shaping growth?
- What are the adjacencies for the categories?
- What are the most important themes to track the competition?
- How is the competition performing across these themes?
- Where does the target company losing / winning w.r.t. competition? Why?
- What are competitors doing differently in the market?
- What are the plans of the competitors for the near future?
- How to use digital tools for continuous tracking of competition?
- What is the overall cost for the target at product / store / company level?
- What is the unit economics for the target?
- What are the major cost components?
- How do the costs of the target compare to that of competition?
- What are the reasons for the difference in cost w.r.t. competition?
- What are the critical levers to lower cost and increase margins?
- What is the TAM, SAM, SOM of the market?
- How has the market evolved over the years?
- What are the most important trends shaping the market?
- How is the market likely to grow going forward?
- What are the various segments within the market?
- What is the competitive intensity of the market?
- What are the adjacent opportunities / threats to the market?
- What are the on-ground market dynamics?
- How is the customer sales experience and buying journey?
- How does the sales pitch of target compare with competition?
- What are the key customer pain points and wow factors?
- What are the ways to improve CX and customer loyalty?
- How does the competition compare in overall CX? What are they doing differently?
- What is the potential for a transformation to an omnichannel / O2O?
- How important, feasible, and profitable is the transformation?
- What are the key elements for a successful transformation plan?
- What are the opportunities for partnerships and acquisitions?
- What are the key capabilities required for a successful implementation?
- How will the processes and organizational functions transform?
- What are the industry best practices across different areas like supply chain, recruitment, sales and marketing, etc.?
- What are the process maps across different divisions within target as well as for the different customer segments / use cases?
- How does the target processes compare w.r.t. competition? Where is the room for improvement?
- How can the target address current gaps in the processes?
- What are the requirements for the adoption and sustenance of SOPs?
- What should be the implementation plan for SOPs?
- How to use leverage SOPs to track and improve productivity?
- What is the price positioning w.r.t. competition of a product in the market?
- What are the directly competing products in the market? Who are the peripheral / indirect competitors?
- Does the price positioning resonate with targeted customer segments?
- How does the target compare w.r.t. competition in discounting and promotional schemes?
- What is the margin for commanding premium?
- What is the relation between the features of the product and the price range?
- How do customer segments and behaviors vary with the price?
- What is the product assortment of target?
- How does the product assortment (# products, variants of products, availability across channels, pricing and discounting, etc.) compare w.r.t. competition?
- What should be the optimal range of product assortment in terms of # products, product-feature combinations, price points, etc.?
- What are the addressable potential and unmet customer needs?
- What should be the product assortment strategy and launch plan of new products / variants?
- How does the competitive landscape of a market look like?
- Who are the major / emerging players in the market?
- What is the value proposition of various players?
- What is the customer NPS? What are customers saying about the players?
- What is the competitive differentiation and growth strategy of the players?
- How do players compare on critical factors like unit economics?
- What is the likelihood of the success of players? Who will emerge as a winner?
- What is the user feedback on various touchpoints like app, web, pick-up store, delivery, etc.?
- What are the key pain points related to touchpoints?
- What are the underlying nuances by product, customer type, etc.?
- What is the role of social media in the user buying / discovery journey?
- What is the customer readiness for a change in sales format or a change in UX?
- Based on the overall understanding, how can the target improve UX and drive better conversion / retention?
- Which ecommerce websites are the customers aware of?
- Which products / categories do they prefer purchasing online and why?
- What are the drivers / barriers to purchase online for above?
- How frequently do they purchase online?
- How do they rate their purchase experience on various websites?
- What are the key elements to provide a comprehensive user experience?
Buyer NPS diagnostic
- What is the current customer NPS for a target brand?
- What is the level of customer satisfaction and loyalty?
- What are the drivers of promotion / detraction?
- How does customer NPS for target compare to that of competition?
- What are the relative strengths and weaknesses vs. competition?
- What are the key levers to drive customer NPS?
Connect with our experts
Why 1Lattice?
Tech Enabled
Quality of Insights
Reliability of Outcomes
