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Consumer Tech
Helping consumer tech clients understand customer behavior in the dynamic world and help them make high impact business decisions
What we do
- How effective is the current ad campaign across various channels?
- How is the performance of various ad platforms?
- How effective is the ad campaign among various customer segments?
- How do customers react to / interact with the ads?
- What are the sales / traffic contribution against set goals / targets?
- How to maximize ROI on ad spends?
- What is identified to be core market? What are the adjacent / ancillary markets?
- How large are these markets? How will they grow?
- What are the adjacencies most suitable for expansion?
- What are the synergies between the existing and adjacent markets?
- What will be revenue potential? What are the economics?
- What is the current customer NPS for a target brand?
- What is the level of customer satisfaction and loyalty?
- What are the drivers of promotion / detraction?
- How does customer NPS for target compare to that of competition?
- What are the relative strengths and weaknesses vs. competition?
- What are the key levers to drive customer NPS?
- What are the various product categories? How large are they?
- What is the range of products offered by various categories?
- How are the categories growing? Which are the fast-growing categories?
- How are categories evolving (products / services, new competitors)?
- What are the relevant drivers and inhibitors shaping growth?
- What are the key consumer behavior trends across categories? How are customer needs changing?
- What are the adjacencies for the categories?
- What are the most important themes to track the competition?
- How is the competition performing across these themes?
- Is the target losing / winning w.r.t. competition? Why?
- What are the competitors doing differently in the market?
- What are the plans of the competitors for the near future?
- How to use digital tools for continuous tracking of competition?
- What is the overall cost for the target at product / geo / company level?
- What is the unit economics?
- What are the major cost components?
- How do the costs of the target compare to that of competition?
- What are the reasons for differences in costs w.r.t. competition?
- What are the critical levers to lower cost and increase margins?
- What is the user feedback on various touchpoints like app, web, pick-up store, delivery, etc.?
- What are the key pain points related to touchpoints?
- What are the underlying nuances by product, customer type, etc.?
- What is the role of social media in the user buying / discovery journey?
- What is the customer readiness for a change in sales format or a change in UX?
- Based on the overall understanding, how can the target improve UX and drive better conversion / retention?
- Which alternate platforms are the customers aware of?
- Which products / categories do they prefer purchasing online and why?
- What are the drivers / barriers to purchase online for above?
- How frequently do they purchase online?
- How do they rate their purchase experience on various platforms?
- What are the key elements to provide a comprehensive user experience?
- How effective and efficient is the loyalty program to realize defined goals?
- What are the most important metrics to track loyalty program effectiveness?
- What is the impact of loyalty programs on customer frequency, spend, wallet share, etc.?
- How to increase lifetime value of customers via loyalty programs?
- How does the loyalty program compare to that of competition?
- What is the TAM, SAM, SOM of the market?
- How has the market evolved over the years?
- What are the most important trends shaping the market?
- How is the market likely to grow going forward?
- What are the various segments within the market?
- What is the competitive intensity of the market?
- What are the adjacent opportunities / threats to the market?
- What is the market potential of key micro-markets?
- What are the micro-market level themes shaping the market?
- How are various players performing in the micro-market?
- What is the competitive intensity of the micro-market?
- What should be the GTM strategy for the micro-market?
- How to do micro-market sales activation?
- What is the product assortment of target?
- How does the product assortment (# products / services, variants, availability across channels, pricing and discounting, etc.) compare w.r.t. competition?
- What should be the optimal range of product assortment in terms of # products / services, bundles, price points, etc.?
- What are the addressable potential and unmet customer needs?
- What should be the product assortment strategy and launch plan of new products / variants?
- What is the price positioning w.r.t. competition of a product in the market?
- What are the directly competing products in the market? Who are the peripheral / indirect competitors?
- Does the price positioning resonate with targeted customer segments?
- How does the target compare w.r.t. competition in discounting and promotional schemes?
- What is the margin for commanding premium?
- What is the relation between the features of the product and the price range?
- How do customer segments and behaviors vary with the price?
- How does the competitive landscape of a market look like?
- Who are the major / emerging players in the market?
- What is the value proposition of various players?
- What is the competitive differentiation and growth strategy of players?
- How do players compare on critical factors like unit economics?
- What is the likelihood of the success of players? Who will emerge as a winner?
- How does unit economics and its components (revenue as well as cost side) compare w.r.t. competition?
- What are the different revenue streams per customer? What are the drivers of revenue?
- How much does it cost in time and money to service/acquire a customer?
- What fixed and variable cost components are associated with servicing a customer?
- What are the drivers of fixed and variable cost?
- How do the unit economics vary across customer segments, products and geographies?
- What is the perceived customer perception of a brand?
- What are customers saying about the brand among friends, on social media, etc.?
- What do customers care about the most while considering a brand?
- What is the relevant positive and negative feedback from customers?
- How important is customer recommendation / feedback for the performance of the brand?
- What are customers saying about the competition?
Ad monitoring
- How effective is the current ad campaign across various channels?
- How is the performance of various ad platforms?
- How effective is the ad campaign among various customer segments?
- How do customers react to / interact with the ads?
- What are the sales / traffic contribution against set goals / targets?
- How to maximize ROI on ad spends?
Connect with our experts
Why 1Lattice?
Tech Enabled
Quality of Insights
Reliability of Outcomes
