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B2B ecommerce
Helping B2B Ecommerce players understand digital adoption, behavior, usage and preferences of key stakeholders
What we do
- What is the TAM / SAM of the market?
- How has the market evolved over the years?
- What are the most important trends shaping the market?
- How is the market likely to grow going forward?
- What are the various segments within the market?
- What is the competitive intensity?
- What are the adjacent opportunities / threats to the market?
- Which ecommerce websites are the customers aware of?
- Which products / categories do they prefer purchasing online / offline?
- What are the drivers / barriers to purchasing online for the above?
- How frequently do they purchase online?
- How do they rate their purchase experience on different platforms?
- What are the key elements to provide a comprehensive user experience?
- What is the current NPS for the target brand?
- What is the level of customer satisfaction and loyalty?
- What are the drivers for promotion / detraction?
- How does customer NPS for target compare to that of competition?
- What are the relative strengths and weaknesses?
- What are the key levers to drive customer NPS?
- How much finance / credit is offered?
- What are the various product categories? How large are they?
- What is the range of products offered by various categories?
- How are the categories growing? Which are the fast-growing categories?
- How are the categories evolving? Product, competition, customer perspective?
- What are the various drivers and inhibitors shaping growth?
- What are the different revenue streams per customer? What are the drivers?
- How much does it cost in time and money to acquire the customer?
- What are the fixed and variable costs associated? What are the drivers?
- What is the breakeven scale and time taken to reach breakeven point?
- How do unit economics vary across customer segments?
- What services is the company offering and then business strategy for it?
- What is the position of the brand in the market?
- What is the customer acquisition strategy, customer segment?
- What is the partner acquisition strategy?
- How has the customer experience been across the life cycle?
- What is the marketing mix of the demand and brand?
- How is the supply chain and distribution managed?
- What is the current industry landscape and the road ahead?
- How fragmented is the industry?
- What are the growth opportunities and challenges in the market?
- What are the key trends driving the industry? Key disruptions?
- How will advancements in technology and changing consumer preferences shape the industry?
- Who are the competitors and their positioning?
Market sizing and landscaping
- What is the TAM / SAM of the market?
- How has the market evolved over the years?
- What are the most important trends shaping the market?
- How is the market likely to grow going forward?
- What are the various segments within the market?
- What is the competitive intensity?
- What are the adjacent opportunities / threats to the market?
Connect with our experts
Why 1Lattice?
Tech Enabled
Quality of Insights
Reliability of Outcomes
