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Travel Tech
Helping tech-enabled Travel & Hospitality players across airlines, hotels, OTAs, payments with insights on consumer sentiment, customer journeys and enhancing digital presence and recall
What we do
- What is the TAM / SAM / SOM of the market?
- How has the market evolved over the years?
- What are the most important trends shaping the market?
- How is the market likely to grow going forward?
- What are the various segments within the market?
- What is the competitive intensity?
- What are the adjacent opportunities / threats to the market?
- What is the current NPS for the target brand?
- What is the level of customer satisfaction and loyalty?
- What are the drivers for promotion / detraction?
- How does customer NPS for target compare to that of competition?
- What are the relative strengths and weaknesses?
- What are the key levers to drive customer NPS?
- What services is the company offering and then business strategy for it?
- What is the position of the brand in the market?
- What is the customer acquisition strategy, customer segment?
- What is the partner acquisition strategy?
- How has the customer experience been across the life cycle?
- What is the marketing mix of the demand and brand?
- How is the booking experience? How many steps do customers need to go through before completing the booking?
- Is the user experience seamless? What are the hurdles which customers face?
- Does the booking experience align with the customer perception of the brand?
- How does one establish competitive advantage in booking?
- What products are offered by competitors at different price points?
- What is the competitive positioning of the brands products against that of competition?
- What are the product attributes / complementary features for which the customer is willing to pay a premium?
- What are the different promotions used to lower price across period? What is the strategic rationale?
- How can pricing strategy be used to win market share?
- What is the perception of the advertising campaign content?
- What is the annual advertising spend and ROI? How does it compare to competitors?
- What are the advertising channels deployed? Where does it lack compared to the industry?
- What is the effect of advertisements on customer acquisition and retention?
- Which ads are performing better than others?
- Which channels are most effective in reaching customers?
Market assessment
- What is the TAM / SAM / SOM of the market?
- How has the market evolved over the years?
- What are the most important trends shaping the market?
- How is the market likely to grow going forward?
- What are the various segments within the market?
- What is the competitive intensity?
- What are the adjacent opportunities / threats to the market?
Connect with our experts
Why 1Lattice?
Tech Enabled
Quality of Insights
Reliability of Outcomes
