IT Services

IT services players and business process outsourcers work with us to understand customer needs, market trends and changing industry needs

What are the key IT services trending among customers?
What pricing model (fixed, variable or per incident) will the customer want to avail?
What is the awareness and understanding of IT services among customers?
What are the expectations of the customers?
What are some of the unmet needs of the customers and reasons thereof?
How to get the customer to enter into a long-term agreement?
What made the customer choose competition for availing a specific service?

What services is the Company offering and the business strategy for it?
What is the position of the brand in the market?
What is the customer acquisition strategy, by customer segment?
What is the pricing strategy?
What is the differentiating factor from the Company’s competitors in terms of services offered?
How has the customer experience been across the life cycle?
What are the key sales channels for its service offerings?
What tools and resources are used to enhance effectiveness of services offered?

What are the customers' short-term and long-term objectives?
What is the account’s growth potential?
How can the company sync different account plans with the customers objectives?
What is the customer’s buying process?
How to identify customer initiatives and ways to map it back to their products / solutions?
How does the company identify and mitigate red flags?

What tools and techniques are being employed for customer tracking?
How does the Company measure customer traffic?
How should data collected be stored and used?
How did the customers hear about the Company?
What type of customer and transactional data should it be tracking?
What measures are being taken to protect the customers personal and financial data?

What is the real motive behind concept research and validation?
Which is the best way to test the product concept?
What problem is the product really solving?
What is the market size for the product?
How should the Company take its concept test to the market?
How can the product be used for longer periods of time and in real life situations?
How does the concept compare to similar products by its peers?

What are the new business and sales strategies?
How is the industry shaped for the future?
What are the emerging trends and technologies being adopted in the industry?
What are the ways of identifying opportunities and mitigating risks?
How has consumer preferences / demand changed and what has brought about this change?
How sensitive is the industry to new inventions or disruptions?
What are its peers doing for safeguarding client sensitive information?

What is the procedure of selecting a vendor?
What are the vendors' capabilities compared to its peers?
What is the vendor doing to meet Company requirements and objectives?
How has vendor reliability been in recent times?
Should the company rely on other organizations to support the vendor management process?
How are vendor processes designed to achieve scalability and handle increased capacity?
How are vendor management programs reviewed for redundant activities?

Which IT company are customers most satisfied with and why?
How is the Company positioned in the minds of the customers?
How has customer experience been across different service offerings?
What are the customers saying about its competitors and their offerings?
What are the key reasons for preference of a company over another?
How is the customer influenced and what measures can be taken to meet such expectations?
What are the changes in the service offerings that needs incorporation?
What are the key elements required to create a long-lasting relationship?

How likely is the customer to promote their Company?
How does the NPS vary across regions and service offerings?
How does the NPS vary when compared with the key competitors?
What are the key reasons for a customer to be a promoter / detractor?
How can the services offered be improved?
What are the triggers that would make customers shift to their peers?
What are the relative strengths and weaknesses that have the highest impact on NPS?

How satisfied are the employees with the company across different parameters?
What measures can be taken to further improve employee satisfaction?
What factors are the employees most satisfied with?
What are the key improvement areas?
How satisfied are the employees with their career path and ways to further improve it?
How satisfied are the employees with the company’s work culture and what changes can be incorporated?
How likely is it for the employees to recommend the company to their friends / colleagues?

How is the salary structure as compared to its competitors?
What factors are taken into consideration while deciding the salary structure?
How often is the salary structure revised?
What is the differentiation in pay based on demographics?
How to evaluate compensation data available to the Company?
How does the salary structure react to changing macro conditions?
What is the Company’s budget and what external sources might be needed in the process?

What are the key IT services trending among customers?
What pricing model (fixed, variable or per incident) will the customer want to avail?
What is the awareness and understanding of IT services among customers?
What are the expectations of the customers?
What are some of the unmet needs of the customers and reasons thereof?
How to get the customer to enter into a long-term agreement?
What made the customer choose competition for availing a specific service?