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Education
Understand behavior, journey mapping, digital adoption, usage experience, NPS benchmarking and feedback of EdTech products / services for students and teachers
What we do
- What is the positioning of each platform in terms of type and diversity of courses?
- What is the breadth of coverage and depth of learning content on the platform?
- What is the level of control of instructors / educators, assessment evaluators, platform, etc. over learner engagement?
- What are the key differences in teaching pedagogy, quality, and personalization of content on the platform?
- What add-on services are provided by different platforms?
- What drives users to continue engaging / discontinuing the course?
- How is the experience with the customer support across different learning platforms?
- What are the key adoption parameters for any learning platform?
- Which learning products / services are customers most satisfied with across categories and why?
- How has their experience been with different offerings across different product categories?
- What are the improvement areas across product categories?
- How do customers rate the sales and service experience?
- What are the most important parameters that drive engagement on the platform – need-to-have vs good-to-have?
- How has customer experience evolved over time and why?
- What are the triggers that would make learners shift to another learning platform?
- How attractive is the market – TAM, SAM?
- Which segments are driving growth – by product / service line, geography, customer segment, etc.?
- How crowded is the competitive landscape?
- What differentiated offerings are driving adoption?
- What is the headroom for growth in the operating segments?
- What are some global analogs in competing segments – how have they scaled?
- What is the profile of the customers relevant for the product / services offering?
- How competitive is the market in target locations – what alternatives exists?
- What are unmet customer needs and demands in the market? How is competition targeting these needs?
- What is the willingness to pay for above unmet needs and pain points?
- How do customers rate existing products / services on key parameters?
- What are the key nodes and challenges across the customer journey for target product / service offering?
- How do customers perceive new products / services / offerings?
- What pain points or latest needs can a new offering solve?
- What will it take for consumers to adopt and prefer the new offering over current channels?
- How can the new offering be made scalable and unique?
- Where can a new offering / player create moats of defensibility around its business?
- What are the key GTM implications for a new offering to be successful?
- How robust is the operating model?
- What are the major cost centres?
- What is the capital efficiency in the business – CAC / LTV?
- What will it take to scale the business – demand, supply, margins, etc.?
- What operating leverage can the company create in its major product / business lines across geographies?
- What is the cost-of-sales on a product / company level?
- How should the sales team be structured in terms of organizational hierarchy and reporting?
- How should account managers and sales heads be incentivized for new sales and client management?
- What does it take to onboard and deploy new sales managers in a fast-growing ed
- What should the sales training cadence be like?
- How strong is the brand proposition in the minds of customers?
- Is the brand proposition consistent across regions and products / services?
- What is the level of unaided and aided recall?
- What are the top 3 words most associated with the brand?
- How likely are customers to recommend/ advocate the brand to others?
- Does the brand have a customer pull or distributer push across products / services?
- Are customers willing to pay higher fee / commission etc. for the brand?
- What is the competitive intensity in the operating segments – what are the key players?
- How do key competitors benchmarking on key operating metrics?
- How do different products/brands stack-up on the price ladder?
- How has share of wallet evolved over time? Who is gaining / losing share?
- What is the willingness of customers to switch products/brands?
- How likely is the student to promote their respective EdTech product / service?
- How does the NPS vary across demography and key segments? How does it compare with key competitors?
- What are the relative strengths and weaknesses that have the highest impact on NPS?
- What are the key reasons for a customer to be a promoter / detractor?
- What would it take for the offering to convert a passive / detractor to promoter?
- What are the improvement areas across product categories?
- How likely is the teacher to promote the respective EdTech product / service?
- How does the NPS vary across demography and key segments? How does it compare with key competitors?
- What are the relative strengths and weaknesses that have the highest impact on NPS?
- What are the key reasons for a teacher to be a promoter / detractor?
- What would it take for the offering to convert a passive / detractor to a promoter?
- What are the improvement areas across product categories?
- What are the key channels and approach for an offline brand / offering to go online?
- How can the brand / offering generate traffic and demand to its platform (app / website)?
- What digital marketing avenues can the brand / offering tap to reach its customers and partners?
- What tools and technology (front-end, back-end) are required for the offering to go online?
- What would it take to replicate the offline experience in an online medium?
- What are the key target micro-markets based on socio-economic parameters?
- What are the different sources for new lead generation?
- What are the local laws, regulations, and best practices for launching new offerings?
- What partnerships and collaborations are required for a new market entrant?
- What key communication channels / mediums are required to target specific markets?
- What are the customer archetypes most likely to adopt the product / service offering?
- What are the channels for tapping into different customer personas?
- What are the vectors of growth for brands to tap new customer segments / behavior patterns?
- Who are the key influencers that influence selection, adoption, and purchase of new offerings by the target / customer?
- What are the key performance metrics for benchmarking outcomes of product / offering usage?
- What are the drivers of performance across critical metrics?
- What learning maps / graphs can be created across key improvement areas?
- How robust is the recommendation engine for teaching and revising key concepts? How is it personalized?
- How are users incentivized to engage with the platform and aim for positive outcomes?
- What is the scale of key metrics - # free subscribers, # paid subscribers, # teachers – of the market leaders across key sub-segments?
- What are the new products and features launched by market leaders? How has the adoption scaled up for these offerings?
- What are the key customer pain points in various channels? How are they currently addressed by market leaders? What are the latent needs?
- How does the customer acquisition cost and cost-to-serve vary across segments?
- How does the extent of digital adoption vary across customer segments? What are the key drivers of digital adoption?
- What is the customer feedback and net promoter score (NPS) for market leaders? How does this vary across customer segments and products?
- What are the channels of advertising used for acquiring and targeting students / teachers / parents?
- What is the efficacy of brand promotions and advertisements for customer acquisition?
- How do brands / players engage with the audience – feed activity, participation, and endorsement?
- What is the strength of the brand pull across the digital marketing channels?
- How do players / brands track ROI / conversions across marketing channels / campaigns?
- What the main touch points in learner journey across different product categories?
- What are the specific pain points and areas for improvement at different touch points?
- What is the level of satisfaction on different touch points during the journey?
- How does the learning journey originate?
- When does the learner feel the need for a new product / offering?
- What are the channels used to identify courses, teachers, platforms, etc.?
- How does the student benchmark depth of information about the course/platform?
- Who are the key decisions makers and influencers that drive purchase of course?
- What are the key pain points and unmet needs through the learning journey?
- What are the key EdTech products required by customers?
- What are the key purchase criteria across different product categories?
- What are the product offerings customers are aware of and currently using?
- What is the frequency of usage and use cases across product categories?
- Are there any product offerings not available to customers? If yes, why?
- What are some of the unmet needs across existing products and reasons thereof?
Product benchmarking
- What is the positioning of each platform in terms of type and diversity of courses?
- What is the breadth of coverage and depth of learning content on the platform?
- What is the level of control of instructors / educators, assessment evaluators, platform, etc. over learner engagement?
- What are the key differences in teaching pedagogy, quality, and personalization of content on the platform?
- What add-on services are provided by different platforms?
- What drives users to continue engaging / discontinuing the course?
- How is the experience with the customer support across different learning platforms?
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