Real Estate Tech

Helping tech-enabled Real Estate players across co-living, co-working, hotels, etc. with insights on consumer sentiment, designing of customer journeys and enhancement of digital presence, customer retention and recall

What are the key customer segments? What is their persona?
How do needs, preferences, and behavior vary by demographic, geographic, psychographic profile of the real estate tech customer?
What are different aspirations of the customer?
How is the digital presence of the consumer?
Which customer segments are most valuable for the brand / service?
How can you target specific customer segments?

What are the customers' expectations and perception of the brand / service?
Where are the gaps between customer expectations and current product offerings / service levels?
What are the underlying reasons for the gap?
Are there any new entrants in the market that are focussing on these gaps?
What do the global analogues show about fulfilling gaps for the existing players?
What are the communication changes needed to manage customer expectations?

What is the current competitive landscape in the sector? How are different players positioned?
How are players faring across segments such as co-living, co-working, etc.?
Have new-age segments within the sector created value for stakeholders?
What are the growth drivers for the sector and sub-segments?
What are the leading brands? Are there upcoming brands in the segment?

How likely is the customer to promote this brand or service?
Which customer segments are unsatisfied and at-risk for the brand or service?
What are drivers for customer loyalty and NPS? How does the brand fare on those?
What are the industry and competitor NPS benchmarks?
What are common global best practices that can be implemented to drive customer experience?

What are latent and unmet needs of the customer? What do customers value the most?
How does the feedback vary across different segments / sub-segments?
Where do customers want the brand / service to improve?
What is the customer's feedback on new products / services / concepts etc.?
What are the top 3 factors customers look for while purchasing for the service?
Is the customer journey broken? What are the pain points?
What are the things that the brands can improve upon?

How does a typical consumer journey look like?
What are the key purchase criteria? How does it vary across product categories?
What are the pain points at each stage in the purchase journey?
What are the various channels for purchasing - online vs. offline? How does a customer decide on purchase channel?
What is the impact of offers / discounts on conversion of consumer?
What is the consumer satisfaction with redressal services - call / text / email?

What are the top concerns of property owners of a given brand?
How does the property owner of a given brand perform on key strategic, operational and financial parameters?
What was the property owner baseline (Revenue, EBIDTA etc.) before partnering with the brand? What is the overall increase in these metrics across selected clusters of properties?
How have direct and indirect revenue levers been influenced?
How have fixed and variable costs changed?
How do various properties vary across customer experience, guest retention, loyalty etc.?

What is the market size and growth rate of the Real estate Tech category? How are sub-segments within the category growing?
What is the growth outlook for the categories / sub-categories?
How are consumer needs changing?
How does the unit economics and profitability look like for each category?
Are there global segments within Real estate Tech in other advanced markets yet to enter India?
Which business models are doing well? Why?
What are the key trends and innovations driving category growth?

What is the feedback from multiple channel participants on brands / services?
Which services / offerings / packages are channel partners most satisfied with across categories and why? How is their overall experience?
What are the reasons for preference of a particular brand / service over others?
What are the TATs across various stages of customer journey (Discovery & Booking, Fulfilment)? How do they compare with competitors?
What tactics are competitors pursuing in the market?
What do trade partners like / dislike about the brand?
How can the brand / service improve its relationship with partners?

How does unit economics and its components (revenue as well as cost side) compare w.r.t competition?
What are the different revenue streams per customer? What are the drivers of revenue?
How much does it cost in time and money to service / acquire a customer?
What fixed and variable cost components are associated with servicing a customer?
What are the drivers of fixed and variable cost?
How do the unit economics vary across customer segments, products and geographies?

What are the key customer segments? What is their persona?
How do needs, preferences, and behavior vary by demographic, geographic, psychographic profile of the real estate tech customer?
What are different aspirations of the customer?
How is the digital presence of the consumer?
Which customer segments are most valuable for the brand / service?
How can you target specific customer segments?