Capital Goods
Helping clients through our strong on-ground research capabilities and industry knowledge to make well-informed business decisions and win in a competitive market
What we do

- What are the key products (machinery, tools, equipment etc.) required by customers?
- What is the key purchase / leasing criteria across different product categories?
- What are the product offerings customers are aware of and currently using?
- What is the frequency of usage and use cases across product categories?
- What are the customer focus areas while selecting a product?
- How do customers purchase products (directly / channels / online etc.)?

- Which capital goods company are customers most satisfied with across product / service categories and why?
- How has their experience been with different offerings across different product categories / services?
- What are the reasons for preference of a particular capital goods company over others?
- How do customers rate the sales and service experience?
- What are the improvement areas across product categories?
- What is the level of stickiness across product categories?
- What are the triggers that would make customers shift to another capital goods company?
- What are the key elements to provide a comprehensive customer experience?

- What is satisfaction level of various seller with client and its competitors?
- What are the reasons the sellers prefer to work with client? How do they vary across various seller categories?
- How has the experience of seller been with various teams (procurement, finance, etc.)?
- How do sellers feel about onboarding process, invoice processing?
- What are the triggers that might lead to seller churn?
- What are the expectations of seller? And can some of them be met?

- What are the key requisites needed for vendor onboarding?
- What are the Indian and global benchmarks followed for vendor onboarding in the sector?
- Where do we stand in the benchmarks?
- What are the key reasons for the difference as per benchmarks?
- What are the steps necessary to achieve these benchmarks?
- What has been the experience amongst vendors on the onboarding process?

- How many steps are involved in process from procurement to invoice processing?
- Which all departments (raising request, approval, PO creation, etc.) are involved in finalizing the procurement of raw material?
- What are the steps taken by each of the departments? How long does it take across each of the processes?
- What is the current workflow for procurement till vendor payments? How can they be optimized?
- What is the overall TAT for the entire process? And what are the global benchmarks for the same?
- What are the steps that can be automated to bring down the TAT?

- Who are the key suppliers the player / sector is dependent on? What specific raw materials / finished goods do they supply?
- How are the suppliers geographically located? How are they logistically linked to the player(s)?
- What is the monthly / annual requirement of raw materials / semi-finished goods by the player(s) if any?
- Which suppliers are fulfilling this demand? What is the mix of raw materials / semi-finished goods supplied, if any?
- What kind of transportation and logistics costs are involved in the supply process?
- What kind of margins do these suppliers enjoy?
- How do costs and margins vary across the year (peak / non-peak season)?

- Which type of goods / services are provided as intermediary services?
- Who are the suppliers for these intermediary goods and services?
- Who are the end customers and what do they value add to the intermediary services?
- Are these intermediary goods & services for export purposes?
- What are the best practices for intermediary service provider?
- What is the competition market in these goods / services?

- What is the structure and breakup of cumulative cost across? What are major cost heads?
- How are various cost heads compared with competition?
- What are the areas of improvement for the client with respect to competition?
- What are the global best practices for cost optimization?
- What are some of the short-term and long-term actions that can help optimize cost?
- What are is the profit pool across supply chain partners? How is it different from competitors?

- How likely is the vendor to promote respective capital goods company?
- How does the NPS vary across regions and raw materials sourced? How is it compared to the competitor companies?
- What is the key reason for vendors to be a promoter / detractor?
- What are various vendor management areas where capital goods company improve upon?
- How is vendor stickiness across various raw materials sourced?
- What are the triggers that would lead to vendor churn at a capital goods company?
- What are the relative strengths and weaknesses that have the highest impact on NPS?

- How likely is the intermediary player to promote respective capital goods company?
- How does the NPS vary across regions? How is it compared to competitors?
- What are the key reasons for Intermediary player to be a promoter / detractor?
- What are the areas where services to intermediary players be improved?
- What is the level of stickiness across various geos?
- What are the triggers that would make intermediary player shift to another capital goods company?
- What are the relative strengths and weakness that have the highest impact on NPS?

- What are the parameters followed to assess the potential opportunity? Is there an evaluation matrix followed for the same?
- Are there quantitative or qualitative measures to evaluate the opportunities?
- If yes, what are the areas which can be further refined to build a robust opportunity evaluation matrix?
- If no, how do we prioritise a robust evaluation matrix capturing all critical parameters?
- What are the opportunities evaluation criteria followed by competitors?
- What are some of the global best practices followed?

- How attractive is the market? What is TAM, SAM for the market?
- What is the customer penetration for the different product categories in the market? How will it evolve in coming years?
- What product / services are driving growth in the market?
- What are the key drivers of growth in the market? What are some of the possible headwinds?
- How attractive are the margins in the industry? How does the margins vary across the value chain?
- Is the shift happening from unorganized to organized? What advantages do scale players have?

- What is the various process involved in operations of capital goods company?
- Which all processes are currently digitalized and which all other processes are yet to be digitalized?
- How much is the company investing in digital transformation? Who does that compare with industry standards?
- How tech savvy are business executives? How do they compare with industry standard?
- How much is client investing in skilling the staff digitally? How does that compare with competition?
- What can be barriers while digitizing the remaining traditional processes?

- How are we assessing our competition?
- What are the various price points for a particular work vis-à-vis competition?
- What are the parameters followed to do an effective benchmarking?
- What are the global benchmarks to be followed?
- What are the steps followed by competitors in evaluation of opportunities / business?
- What steps have competition taken for growth in the sector?
- How effectively the player selects target customers?
- What are the methodologies used for tracking and selecting customers?
- What are the best practices followed by the industry?
- How to implement a robust methodology for tracking and selecting customers?
- What are the steps in modifying the existing screening and tracking process?
- How is competition target screening and tracking customers / business?

- What are the key supply chain risks in the business?
- How are those being tackled in the current scenario?
- What are the issues faced by suppliers of raw materials / intermediary goods / finished goods to capital goods industry?
- What are the additional parameters to be looked at for effective supply chain risk assessments?
- What are the steps to mitigate these supply chain risks?
- What are the mitigation steps followed globally?

- What is the structure and breakup of cumulative cost across? What are major cost heads?
- How are various cost heads compared with competition?
- What are the areas of improvement for the client with respect to competition?
- What are the global best practices for cost optimization?
- What are some of the short-term and long-term actions that can help optimize cost?
- What are is the profit pool across supply chain partners? How is it different from competitors?

- How has been the experience / results from the current marketing strategy followed?
- What are the additional strategies that can be applied to increase effectiveness?
- How do we blend outdoor, online and digital marketing strategies to provide effective results?
- What is competition doing in marketing activities?
- What are some of the global best practices and effective results?
- What are the learnings from the past activities?

- How attractive is export market across various products / services? What is the export potential (TAM, SAM) for various products and services?
- Which geos contribute the largest to the export by products / services?
- What is the market share of top 3 exporters by products /services?
- What products / services are driving the export market in the geo?
- What are export regulations that are hindering the growth of the export to various target geos?
- What are the rationale for players / countries importing from you?

- What is the nature of opportunity in each micro-market? What are the typical customer requirements of these micro-markets?
- Who are the key competitors and what are the attributes of their offerings in each micro-market?
- What is our market share (points of presence / sales capacity, number of customers, business volumes / revenues)?
- How do our existing offerings compare to those of the market leader?
- What are the key gaps in our product focus / sales strategy / distribution strategy across micro-markets?
- What is the potential business upside / risk across micro-markets?

- What are the parameters followed to assess the potential opportunity?
- How does the economics benefit with providing a suite of services together work?
- How does bundled services benefit the end customer?
- What are the bundled services opportunities evaluation criteria followed by competitors?
- What are some of the global best practices followed?
- What has been the experience in providing bundled services?

- What is the degree of brand awareness with respect to competitors?
- What are the key values associated with the brand?
- What are the typical avenues for introducing brand to customers?
- What is the effectiveness of various channels for brand introduction?
- How does brand awareness change with client profile, industry, size, etc.?
- How important is brand in the sale process?
- What are some of the best practices to strengthen brand value?

- What are the various successful methods to achieve concept validation?
- How can client get customer feedback on new proposed product / services?
- What is the ideal methodology for testing new product concepts? What should be the sampling plan?
- How can we get insights on customer preferences on the features and overall product concept pre-launch?
- What should be key message and tonality while advertising the new product launch?
- What is the optimal beta launch design for a proposed product?

- What measures are needed to bring in sustainable practices?
- What steps are required to be implemented to reach the sustainability benchmark requirement?
- What are the global benchmarks for sustainable practice in capital goods sector?
- How do client’s sustainable practices fare with that of global / Indian?
- How do client’s sustainable practices fare with that of competition?
- What are the benefits of sustainable practices? How will that benefit the client?

- How do the key metrics of our business processes (e.g. turnaround time, first-time right, NPS, etc.) compare with competitors?
- What are the areas of process improvements based on a time and motion study?
- What are the hands-on-time and wait time for each step of the process?
- What steps of the process can be eliminated or automated?
- What are the customer experience and efficiency gains for customers?
- What are the best practices followed both globally / India?

- What is the churn rate for the client?
- How satisfied are the employees with the capital goods company across different parameters?
- What are the areas of strength which employees would like the capital goods company to continue and build on?
- What are the key improvement areas?
- How satisfied are the employees with their career path in the company?
- How likely are the employees willing to recommend the capital goods company to others?

- What are various components of the compensation across various departments and hierarchy?
- How is staff compensation across various department and hierarchy compared to competitors?
- What are the areas / parts where the staff is satisfied by the compensation?
- What are various additional perks across the hierarchy? How are these additional perks compared to perks offered by competitors?
- What are the key improvement areas for client as compared to competitors?
- What are the global and local benchmarks for the same?

Customer needs assessment
- What are the key products (machinery, tools, equipment etc.) required by customers?
- What is the key purchase / leasing criteria across different product categories?
- What are the product offerings customers are aware of and currently using?
- What is the frequency of usage and use cases across product categories?
- What are the customer focus areas while selecting a product?
- How do customers purchase products (directly / channels / online etc.)?



