iLattice Logo
iLattice Logo

Capital Goods

Helping clients through our strong on-ground research capabilities and industry knowledge to make well-informed business decisions and win in a competitive market

What we do

Customer needs assessment
  • What are the key products (machinery, tools, equipment etc.) required by customers? 
  • What is the key purchase / leasing criteria across different product categories? 
  • What are the product offerings customers are aware of and currently using? 
  • What is the frequency of usage and use cases across product categories? 
  • What are the customer focus areas while selecting a product?  
  • How do customers purchase products (directly / channels / online etc.)?   
Voice of customer
  • Which capital goods company are customers most satisfied with across product / service categories and why? 
  • How has their experience been with different offerings across different product categories / services? 
  • What are the reasons for preference of a particular capital goods company over others? 
  • How do customers rate the sales and service experience? 
  • What are the improvement areas across product categories? 
  • What is the level of stickiness across product categories? 
  • What are the triggers that would make customers shift to another capital goods company? 
  • What are the key elements to provide a comprehensive customer experience? 
Voice of seller
  • What is satisfaction level of various seller with client and its competitors?  
  • What are the reasons the sellers prefer to work with client? How do they vary across various seller categories? 
  • How has the experience of seller been with various teams (procurement, finance, etc.)? 
  • How do sellers feel about onboarding process, invoice processing?  
  • What are the triggers that might lead to seller churn? 
  • What are the expectations of seller? And can some of them be met?  
Vendor onboarding benchmarking
  • What are the key requisites needed for vendor onboarding? 
  • What are the Indian and global benchmarks followed for vendor onboarding in the sector?  
  • Where do we stand in the benchmarks?  
  • What are the key reasons for the difference as per benchmarks?  
  • What are the steps necessary to achieve these benchmarks? 
  • What has been the experience amongst vendors on the onboarding process? 
Procure-to-pay process mapping
  • How many steps are involved in process from procurement to invoice processing?  
  • Which all departments (raising request, approval, PO creation, etc.) are involved in finalizing the procurement of raw material?  
  • What are the steps taken by each of the departments? How long does it take across each of the processes? 
  • What is the current workflow for procurement till vendor payments? How can they be optimized? 
  • What is the overall TAT for the entire process? And what are the global benchmarks for the same? 
  • What are the steps that can be automated to bring down the TAT?  
 Value stream mapping
  • Who are the key suppliers the player / sector is dependent on? What specific raw materials / finished goods do they supply? 
  • How are the suppliers geographically located? How are they logistically linked to the player(s)? 
  • What is the monthly / annual requirement of raw materials / semi-finished goods by the player(s) if any?  
  • Which suppliers are fulfilling this demand? What is the mix of raw materials / semi-finished goods supplied, if any? 
  • What kind of transportation and logistics costs are involved in the supply process?  
  • What kind of margins do these suppliers enjoy? 
  • How do costs and margins vary across the year (peak / non-peak season)?  
Intermediary services comparison
  • Which type of goods / services are provided as intermediary services?  
  • Who are the suppliers for these intermediary goods and services?  
  • Who are the end customers and what do they value add to the intermediary services?  
  • Are these intermediary goods & services for export purposes? 
  • What are the best practices for intermediary service provider?  
  • What is the competition market in these goods / services?
Pricing and cost benchmarking
  • What is the structure and breakup of cumulative cost across? What are major cost heads? 
  • How are various cost heads compared with competition?  
  • What are the areas of improvement for the client with respect to competition?  
  • What are the global best practices for cost optimization?  
  • What are some of the short-term and long-term actions that can help optimize cost? 
  • What are is the profit pool across supply chain partners? How is it different from competitors?  
 Vendor NPS diagnostic
  • How likely is the vendor to promote respective capital goods company? 
  • How does the NPS vary across regions and raw materials sourced? How is it compared to the competitor companies? 
  • What is the key reason for vendors to be a promoter / detractor? 
  • What are various vendor management areas where capital goods company improve upon? 
  • How is vendor stickiness across various raw materials sourced? 
  • What are the triggers that would lead to vendor churn at a capital goods company? 
  • What are the relative strengths and weaknesses that have the highest impact on NPS?
Intermediary players NPS diagnostic
  • How likely is the intermediary player to promote respective capital goods company? 
  • How does the NPS vary across regions? How is it compared to competitors? 
  • What are the key reasons for Intermediary player to be a promoter / detractor? 
  • What are the areas where services to intermediary players be improved? 
  • What is the level of stickiness across various geos? 
  • What are the triggers that would make intermediary player shift to another capital goods company? 
  • What are the relative strengths and weakness that have the highest impact on NPS?
Opportunity evaluation
  • What are the parameters followed to assess the potential opportunity? Is there an evaluation matrix followed for the same? 
  • Are there quantitative or qualitative measures to evaluate the opportunities?   
  • If yes, what are the areas which can be further refined to build a robust opportunity evaluation matrix?  
  • If no, how do we prioritise a robust evaluation matrix capturing all critical parameters? 
  • What are the opportunities evaluation criteria followed by competitors?  
  • What are some of the global best practices followed?
Market potential assessment
  • How attractive is the market? What is TAM, SAM for the market? 
  • What is the customer penetration for the different product categories in the market? How will it evolve in coming years? 
  • What product / services are driving growth in the market?  
  • What are the key drivers of growth in the market? What are some of the possible headwinds? 
  • How attractive are the margins in the industry? How does the margins vary across the value chain? 
  • Is the shift happening from unorganized to organized? What advantages do scale players have? 
Digital maturity study
  • What is the various process involved in operations of capital goods company? 
  • Which all processes are currently digitalized and which all other processes are yet to be digitalized? 
  • How much is the company investing in digital transformation? Who does that compare with industry standards?   
  • How tech savvy are business executives? How do they compare with industry standard?  
  • How much is client investing in skilling the staff digitally? How does that compare with competition? 
  • What can be barriers while digitizing the remaining traditional processes? 
Competitive benchmarking
  • How are we assessing our competition?  
  • What are the various price points for a particular work vis-à-vis competition?  
  • What are the parameters followed to do an effective benchmarking? 
  • What are the global benchmarks to be followed? 
  • What are the steps followed by competitors in evaluation of opportunities / business?  
  • What steps have competition taken for growth in the sector?  
 Target screening and tracking
  • How effectively the player selects target customers?  
  • What are the methodologies used for tracking and selecting customers?  
  • What are the best practices followed by the industry? 
  • How to implement a robust methodology for tracking and selecting customers?  
  • What are the steps in modifying the existing screening and tracking process? 
  • How is competition target screening and tracking customers / business?   
 Supply chain risk assessment
  • What are the key supply chain risks in the business?  
  • How are those being tackled in the current scenario?  
  • What are the issues faced by suppliers of raw materials / intermediary goods / finished goods to capital goods industry? 
  • What are the additional parameters to be looked at for effective supply chain risk assessments? 
  • What are the steps to mitigate these supply chain risks?  
  • What are the mitigation steps followed globally?
 Supply chain cost benchmarking
  • What is the structure and breakup of cumulative cost across? What are major cost heads? 
  • How are various cost heads compared with competition?  
  • What are the areas of improvement for the client with respect to competition?  
  • What are the global best practices for cost optimization?  
  • What are some of the short-term and long-term actions that can help optimize cost? 
  • What are is the profit pool across supply chain partners? How is it different from competitors?
Marketing effectiveness
  • How has been the experience / results from the current marketing strategy followed? 
  • What are the additional strategies that can be applied to increase effectiveness?  
  • How do we blend outdoor, online and digital marketing strategies to provide effective results?  
  • What is competition doing in marketing activities? 
  • What are some of the global best practices and effective results? 
  • What are the learnings from the past activities?
Export potential
  • How attractive is export market across various products / services? What is the export potential (TAM, SAM) for various products and services?  
  • Which geos contribute the largest to the export by products / services?   
  • What is the market share of top 3 exporters by products /services? 
  • What products / services are driving the export market in the geo? 
  • What are export regulations that are hindering the growth of the export to various target geos? 
  • What are the rationale for players / countries importing from you?
Micro-market identification
  • What is the nature of opportunity in each micro-market? What are the typical customer requirements of these micro-markets? 
  • Who are the key competitors and what are the attributes of their offerings in each micro-market? 
  • What is our market share (points of presence / sales capacity, number of customers, business volumes / revenues)? 
  • How do our existing offerings compare to those of the market leader? 
  • What are the key gaps in our product focus / sales strategy / distribution strategy across micro-markets? 
  • What is the potential business upside / risk across micro-markets?  
Bundled services opportunity evaluation
  • What are the parameters followed to assess the potential opportunity? 
  • How does the economics benefit with providing a suite of services together work?  
  • How does bundled services benefit the end customer? 
  • What are the bundled services opportunities evaluation criteria followed by competitors?  
  • What are some of the global best practices followed? 
  • What has been the experience in providing bundled services?
 Brand health diagnostic
  • What is the degree of brand awareness with respect to competitors? 
  • What are the key values associated with the brand?  
  • What are the typical avenues for introducing brand to customers? 
  • What is the effectiveness of various channels for brand introduction?  
  • How does brand awareness change with client profile, industry, size, etc.? 
  • How important is brand in the sale process?  
  • What are some of the best practices to strengthen brand value?  
Concept validation
  • What are the various successful methods to achieve concept validation?  
  • How can client get customer feedback on new proposed product / services? 
  • What is the ideal methodology for testing new product concepts? What should be the sampling plan?  
  • How can we get insights on customer preferences on the features and overall product concept pre-launch?  
  • What should be key message and tonality while advertising the new product launch?  
  • What is the optimal beta launch design for a proposed product?
 Sustainable practices benchmarking
  • What measures are needed to bring in sustainable practices?  
  • What steps are required to be implemented to reach the sustainability benchmark requirement? 
  • What are the global benchmarks for sustainable practice in capital goods sector? 
  • How do client’s sustainable practices fare with that of global / Indian? 
  • How do client’s sustainable practices fare with that of competition? 
  • What are the benefits of sustainable practices? How will that benefit the client?  
Best processes benchmarking
  • How do the key metrics of our business processes (e.g. turnaround time, first-time right, NPS, etc.) compare with competitors?  
  • What are the areas of process improvements based on a time and motion study?  
  • What are the hands-on-time and wait time for each step of the process?  
  • What steps of the process can be eliminated or automated?  
  • What are the customer experience and efficiency gains for customers? 
  • What are the best practices followed both globally / India?  
 Employee retention and NPS
  • What is the churn rate for the client?  
  • How satisfied are the employees with the capital goods company across different parameters? 
  • What are the areas of strength which employees would like the capital goods company to continue and build on? 
  • What are the key improvement areas? 
  • How satisfied are the employees with their career path in the company? 
  • How likely are the employees willing to recommend the capital goods company to others? 
Staff compensation benchmarking
  • What are various components of the compensation across various departments and hierarchy? 
  • How is staff compensation across various department and hierarchy compared to competitors? 
  • What are the areas / parts where the staff is satisfied by the compensation?  
  • What are various additional perks across the hierarchy? How are these additional perks compared to perks offered by competitors? 
  • What are the key improvement areas for client as compared to competitors? 
  • What are the global and local benchmarks for the same?  

Connect with our experts

Why 1Lattice?

Tech Enabled

Tech Enabled

Quality of Insights

Quality of Insights

Reliability of Outcomes

Reliability of Outcomes

Cost Effective

Cost Effective