Media Tech

Helping media-tech players to study and understand usage preferences across audio / video / vernacular content formats

Are there any product offerings relevant to customers but not available to them? If yes, why?
What are the weak geographical areas in terms of availability & visibility?
What are the steps taken to ensure better availability and visibility of the products vis-à-vis that of competition?
Has the relation between visibility and product sales identified and leveraged upon?
What is the replenishment time for key products? How does it affect availability?

What is the total media / entertainment & telecom market of India?
What is the demand / market potential for each category?
How does the competitive landscape look like across categories?
Which players hold the largest share? Which players are growing fast?
What are the growth drivers / barriers? Any differences across sub-categories?
What are the new emerging categories / sub-categories like OTT, podcast, digital media & gaming industry?

Who are the key competitors? What are their offerings to various market segments?
How big are the competition players with respect to - geographic spread (regional / national / international client base), total customer base, sales & revenue, Y-o-Y Growth etc.
What are the USPs of the competition products / solution compared to client?
What are the various marketing strategies used by competition?
Who are the key competitors and what are the features of their OTT platform?
What is the market share of competitors in the product group and how are they winning?
How does user experience compare across different competitive OTT platforms?
What kind of customer groups do competitors target, and how does the value proposition differ between players?
How are competition's products priced and how are they changing in recent times?

Which key products create a demand-pull for the OTT platforms?
How can OTT platforms improve navigation experience on their own website?
How to listen to social and customer data to shape customer navigation on OTT platforms' own website?
Is the user interface simple / easy to use for the not so tech-savvy customer?
Does the website / app include clear call-to-action (CTA) buttons?
What is the right way to estimate the amount of business lost due to people not locating CTA buttons?

How satisfied is the consumer?
What is the NPS across leading players?
What are the drivers of NPS?
What are the common problems and pain points?
What are the unserved / underserved customer needs?
What are common global best practices that can be implemented to drive customer experience?

What is the demographics of the different consumers?
What are different aspirations of the consumers?
How is the digital presence of the consumer - subscribed to OTT platforms, listening to music, digital gaming, consumption of online news, usage of payments apps, smartphone usage etc?
What are the major consumer archetypes?
What are the key customer segments that the brand can serve?
How can the brand extend its reach to new and emerging customer segments?
How to prioritize customer segments based on strategic fit, winnability and CLTV?
How can the offering be customized to serve different customer segment needs?
What capabilities does the brand need to develop to improve customer retention, repeat purchases and expand reach?
Are there any risks / opportunity costs associated with prioritizing one customer segment over another?

How should we set the price for the new products / features / value proposition?
For the same products, how does the price stack against the competition?
For the same raw materials, how does the procurement price stack against the competition?
What does the product price feature look like in the market?
What are the services and features for which customers are willing to pay more?
How can price be used as a strategy to win market share?

What is the market attractiveness across sectors - macro-economic indicators, capital markets, unit-economics, etc?
How has the PE / VC interest varied across sectors?
Has the sector created value for stakeholders?
What the growth drivers for the sectors?
Who are the leading players? Are there upcoming players in the segment?
What is the growth / consumption trends of vernacular content in a geography?

How does the target fare against competition across key operational and financial metrics?
What are the key demand drivers: Trends influencing / shaping consumer behaviour?
Which customer segments are driving the category? Which segment does the target cater to?
How fragmented is the market in which the target is operating?
In how much time can the target scale their business?

Are there any product offerings relevant to customers but not available to them? If yes, why?
What are the weak geographical areas in terms of availability & visibility?
What are the steps taken to ensure better availability and visibility of the products vis-à-vis that of competition?
Has the relation between visibility and product sales identified and leveraged upon?
What is the replenishment time for key products? How does it affect availability?