Media Tech

Helping media-tech players to study and understand usage preferences across audio / video / vernacular content formats

Capabilities

What we do

11 capabilities

Capability

Availability visibility study

Questions we answer

Are there any product offerings relevant to customers but not available to them? If yes, why?
What are the weak geographical areas in terms of availability & visibility?
What are the steps taken to ensure better availability and visibility of the products vis-à-vis that of competition?
Has the relation between visibility and product sales identified and leveraged upon?
What is the replenishment time for key products? How does it affect availability?

Capability

Category assessment

Questions we answer

What is the total media / entertainment & telecom market of India?
What is the demand / market potential for each category?
How does the competitive landscape look like across categories?
Which players hold the largest share? Which players are growing fast?
What are the growth drivers / barriers? Any differences across sub-categories?
What are the new emerging categories / sub-categories like OTT, podcast, digital media & gaming industry?

Capability

Category trends

Questions we answer

What are the different categories? How have they been growing?
What is the growth outlook for the categories / sub-categories?
How are the consumer needs changing?
How does the unit economics look like for each category?
Are there global categories in other advanced markets yet to enter India?

Capability

Competitive intelligence

Questions we answer

Who are the key competitors? What are their offerings to various market segments?
How big are the competition players with respect to - geographic spread (regional / national / international client base), total customer base, sales & revenue, Y-o-Y Growth etc.
What are the USPs of the competition products / solution compared to client?
What are the various marketing strategies used by competition?
Who are the key competitors and what are the features of their OTT platform?
What is the market share of competitors in the product group and how are they winning?
How does user experience compare across different competitive OTT platforms?
What kind of customer groups do competitors target, and how does the value proposition differ between players?
How are competition's products priced and how are they changing in recent times?

Capability

Customer navigational trends

Questions we answer

Which key products create a demand-pull for the OTT platforms?
How can OTT platforms improve navigation experience on their own website?
How to listen to social and customer data to shape customer navigation on OTT platforms' own website?
Is the user interface simple / easy to use for the not so tech-savvy customer?
Does the website / app include clear call-to-action (CTA) buttons?
What is the right way to estimate the amount of business lost due to people not locating CTA buttons?

Capability

Customer NPS & loyalty

Questions we answer

How satisfied is the consumer?
What is the NPS across leading players?
What are the drivers of NPS?
What are the common problems and pain points?
What are the unserved / underserved customer needs?
What are common global best practices that can be implemented to drive customer experience?

Capability

Customer segmentation

Questions we answer

What is the demographics of the different consumers?
What are different aspirations of the consumers?
How is the digital presence of the consumer - subscribed to OTT platforms, listening to music, digital gaming, consumption of online news, usage of payments apps, smartphone usage etc?
What are the major consumer archetypes?
What are the key customer segments that the brand can serve?
How can the brand extend its reach to new and emerging customer segments?
How to prioritize customer segments based on strategic fit, winnability and CLTV?
How can the offering be customized to serve different customer segment needs?
What capabilities does the brand need to develop to improve customer retention, repeat purchases and expand reach?
Are there any risks / opportunity costs associated with prioritizing one customer segment over another?

Capability

Product price benchmarking

Questions we answer

How should we set the price for the new products / features / value proposition?
For the same products, how does the price stack against the competition?
For the same raw materials, how does the procurement price stack against the competition?
What does the product price feature look like in the market?
What are the services and features for which customers are willing to pay more?
How can price be used as a strategy to win market share?

Capability

Sector scan

Questions we answer

What is the market attractiveness across sectors - macro-economic indicators, capital markets, unit-economics, etc?
How has the PE / VC interest varied across sectors?
Has the sector created value for stakeholders?
What the growth drivers for the sectors?
Who are the leading players? Are there upcoming players in the segment?
What is the growth / consumption trends of vernacular content in a geography?

Capability

Target screening and diligence

Questions we answer

How does the target fare against competition across key operational and financial metrics?
What are the key demand drivers: Trends influencing / shaping consumer behaviour?
Which customer segments are driving the category? Which segment does the target cater to?
How fragmented is the market in which the target is operating?
In how much time can the target scale their business?

Capability

Voice of customer

Questions we answer

How do the consumers perceive the platform compared to the competition?
What is the value proposition of key players?
Is the customer journey broken? What are the pain points?
What are the things that the players can improve upon?
What role does vernacular content play in key decision making for consumers?

Related Case Studies

View all

Media TechApr 11, 2022

Concept validation for new product launch by digital lender providing media services

Objective

A large PE fund wanted to understand the whole media tech landscape to find a potential target that is also a fit for their investment thesis, meeting both commercial and social impact benchmarks

Methodology

Conducted survey (N = 500) with customers belonging to five metros and having some experience in using short video app services
Identified customer behavior towards their existing platforms of usage, their media consumption behavior, and usage of different online services
Presented various concepts related to the upcoming and existing product offerings and tested their likeliness toward them
Deep-dived the validation with in-depth interviews (N = 100) with different customer segments based on their demography, past credit behavior, and likeliness toward offerings
Understood customer behavior toward different the selection of features on the app and the strengths and weaknesses of different product offerings of the client

Impact / Outcome

The client validated and tested the upcoming features across major cities and looked forward to developing a marketing and advertising strategy through different media platforms

Media TechApr 6, 2022

Customer digital journey on exploring the platform

Objective

Client wanted to evaluate shift in short video app user preferences & consumption behavior due to covid

Methodology

Conducted customer survey (N = 800) of platform users across 8 major cities to understand customer behavior and experience with the app and its competitors
Conducted in-depth interviews (N = 40) with industry experts and customers to map customer needs with different type of features and services provided by the app
Identified key selection criteria, differentiating it with competitors

Impact / Outcome

Enabled the client to understand the overall impact of covid on short video market over changing customers preference and needs

Showing 1–2 of 7 case studies · Page 1 of 4

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