Chemicals
Helping clients understand chemical industry evolution and latest trends with the depth of our research capabilities to help them unlock new opportunities
What we do

- How many vendors are currently registered with / connected to the player? How many of these are its active vendors?
- What does the procurement process look like? Who are the key personnel involved? Who are the decision makers?
- What is the mix of ARC & RFQ?
- What are the key selection criteria for identification of suitable vendors?
- What are the key pain points player faces with vendors? How are other vendors solving for this problem?

- What key segments constitute this sector? How have they been growing over the past 5 years? What are the key growth drivers?
- What is the market size, overall and by segments and categories? How are the segments estimated to grow in the next 5 years? Why?
- What are the key players operating in each segment? How do they stack up against each other?
- What are the key products and services they are providing? What needs are they fulfilling?
- What are the headwinds and tailwinds in this sector?
- What are the key technological advancements this sector has seen? What are the emerging technologies?
- How has the investment activity been in this sector in the recent past? How will this continue / change in the near future? Which segments will attract investment and why?

- Who are the key upstream suppliers the player / sector is dependent on? What specific raw materials / finished goods do they supply?
- How are the suppliers geographically located? How are they logistically linked to the player(s)?
- What is the monthly / annual requirement of raw materials / semi-finished goods by the player(s)? Which suppliers are fulfilling this demand? What is the mix of raw materials / semi-finished goods supplied?
- What kind of transportation and logistics costs are involved in the supply process?
- What kind of margins do these suppliers enjoy?
- How do costs and margins vary across the year (peak / non-peak season)?

- What are the key chemical products required by customers?
- What are the key purchase criteria across different product categories?
- What are the product offerings customers are aware of and currently using?
- What is the frequency / volume of usage and use cases across product categories?
- Are there any product offerings not available to customers? If yes, why?
- What are some of the unmet needs across existing products and reasons thereof?

- What is the size of the addressable market (TAM, SAM)? What are the key growth drivers and inhibitors?
- What are the different customer segments and how do requirements vary across these segments?
- Who are the key competitors and what are the attributes of their offerings? How are they fulfilling customer requirements? What are the key unaddressed pain points of customers across segments?
- How does the brand’s / player’s existing offerings compare to those of key competitors?
- What is the potential business upside/ risk across customer segments?

- What is the structure and breakup of cumulative cost across? What are major cost heads?
- How are various cost heads compared with competition?
- What are the areas of improvement for the client with respect to competition?
- What are the global best practices for cost optimization?
- What are some of the short-term and long-term actions that can help optimize cost?
- What are is the profit pool across supply chain partners? How is it different from competitors?

- What is the degree of brand awareness with respect to competitors?
- What are the key values associated with the brand?
- What are the typical avenues for introducing brand to customers?
- What is the effectiveness of various channels for brand introduction?
- How does brand awareness change with client profile, industry, size, etc.?
- How important is brand in the sale process?
- What are some of the best practices to strengthen brand value?

- How likely is the vendor to promote respective chemical company?
- How does the NPS vary across regions and raw materials sourced? How is it compared to the competitor companies?
- What are the key reason for vendors to be a promoter / detractor?
- What are various vendor management areas chemicals company improve upon?
- How is vendor stickiness across various raw materials sourced?
- What are the triggers that would lead to vendor churn at an chemicals company?
- What are the relative strengths and weakness that have the highest impact on NPS?

- How likely is the client to promote respective chemical company?
- How does the NPS vary across regions and products and how does it compare with key competitors?
- What are the key reasons for a client to be a promoter / detractor?
- What are the improvement areas across product / service categories?
- What is the level of stickiness across product / service categories?
- What are the triggers that would make clients shift to another chemicals company?
- What are the relative strengths and weaknesses that have the highest impact on NPS?

- What key segments constitute this sector? How have they been growing over the past 5 years? What are the key growth drivers?
- What is the market size, overall and by segments and categories? How are the segments estimated to grow in the next 5 years? Why?
- What are the key players operating in each segment? How do they stack up against each other? How have they been growing in the past 5 years? What is their future growth outlook?
- What are the key products and services they are providing? What needs are they fulfilling?
- What are the headwinds and tailwinds affecting growth of these key companies?
- What are the key technological advancements these companies have incorporated? What are the emerging technologies?
- How has the investment activity been in these companies in the recent past? How will this continue / change in the near future? Which companies will attract investment and why?

- Which players are clients most satisfied with across product categories and why?
- How has their experience been with different offerings across different product categories?
- What are the reasons for preference of a particular player over others?
- How do clients rate the sales and service experience?
- What are the improvement areas across product categories?
- What is the level of stickiness across product categories?
- What are the triggers that would make clients shift to another player?
- What are the key elements to provide a comprehensive client experience?

- Which buyers are vendors most satisfied with across product categories and why?
- How has the vendors’ experience been with supplying different raw materials / finished semi-finished goods across different product categories?
- What are the reasons for preference of a particular buyer over others?
- How do vendors rate the sales and service experience?
- What are the improvement areas across product categories?
- What is the level of stickiness across product categories?
- What are the triggers that would make vendors shift to another buyer / product category?
- What are the key elements to provide a comprehensive vendor experience?

- What is the structure and breakup of cumulative cost and margins across? What are major cost heads?
- How are various cost heads and margins compared with competition?
- What are the areas of improvement for the client with respect to competition in order to maximize margins?
- What are the global best practices for margin maximization?
- What are some of the short-term and long-term actions that can help maximize margins?
- What are is the profit pool across supply chain partners? How is it different from competitors?

- What is the size of the addressable export market (TAM, SAM)? What are the key growth drivers and inhibitors?
- What are the different customer segments and how do requirements vary across these segments?
- Who are the key competitors and what are the attributes of their offerings? How are they fulfilling customer requirements? What are the key unaddressed pain points of customers across segments?
- How does the brand’s / player’s existing offerings compare to those of key competitors?
- What are the logistics costs and dependencies involved?
- What is the potential business upside / risk across customer segments?

- What are the raw materials required to manufacture the key products of the player? How do these stack up vis-à-vis the raw materials used by key competitors? Where are these sourced from?
- What does the manufacturing process look like? What is the capacity and throughput? How does this vary seasonally?
- What is the readiness of the manufacturing infrastructure and capacity to meet sudden high demand?
- What are the costs involved, in terms of sourcing raw materials as well as in the manufacturing process?
- What is the level of waste / scrap produced? How are these disposed of / liquidated / sold? How are key competitors limiting and handling this?

- What is the nature of opportunity in each micro-market? What are the typical customer requirements of these micro markets?
- Who are the key competitors and what are the attributes of their offerings in each micro-market?
- What is our market share (points of presence / sales capacity, number of customers, business volumes / revenues)?
- How do our existing offerings compare to those of the market leader?
- What are the key gaps in our product focus / sales strategy / distribution strategy across micro markets?
- What is the potential business upside / risk across micro-markets?

- What are the parameters followed to assess the potential opportunity?
- How does the economics benefit with providing a suite of services together? How does it benefit the end customer?
- What are the bundled services opportunities evaluation criteria followed by competitors?
- What are some of the global best practices followed?

- What is the current penetration of digital processes / attributes across processes?
- What are the key drivers for and bottlenecks to digital adoption?
- What are the KPC for going digital as compared to physical / conventional modes?
- What is the impact of incentives to drive adoption of digital modes?
- Which touch points in digital journey should be made seamless to increase adoption?

- What are the global benchmarks for sustainable practice in chemicals sector?
- How do client's sustainable practices fare with that of global / Indian?
- How do client's sustainable practices fare with that of competition?
- What steps are required to be implemented to reach the sustainability benchmark requirement?

- How do the key metrics of our business processes (e.g. turnaround time, first-time right, NPS, etc.) compare with competitors?
- What are the areas of process improvements based on a time and motion study?
- What are the hands-on-time and wait time for each step of the process?
- What steps of the process can be eliminated or automated?
- What are the customer experience and efficiency gains for customers?

- How satisfied are the employees with the chemicals company across different parameters?
- What are the areas of strength which employees would like the chemicals company to continue and build on?
- What are the key improvement areas?
- How satisfied are the employees with their career path in the company?
- How likely are the employees willing to recommend the chemicals company to others?

- What are various components of the compensation across various departments and hierarchy?
- How is staff compensation across various department and hierarchy compared to competitors?
- What are various additional perks across the hierarchy? How are these additional perks compared to perks offered by competitors?
- What are the key improvement areas for client as compared to competitors?

Vendor identification
- How many vendors are currently registered with / connected to the player? How many of these are its active vendors?
- What does the procurement process look like? Who are the key personnel involved? Who are the decision makers?
- What is the mix of ARC & RFQ?
- What are the key selection criteria for identification of suitable vendors?
- What are the key pain points player faces with vendors? How are other vendors solving for this problem?