Health Tech

Helping health tech companies win by providing deep market research based business insights

Capabilities

What we do

4 capabilities

Capability

Network / channel partner NPS

Questions we answer

How likely are the distributors to refer to the given product / service brand as compared to the other distributors in other regions? What is their NPS and drivers of promotion and detraction in comparison with other competitors?
How does the NPS vary by segments across: Product size (small, medium, large, etc.), Geos (Regions and city-tiers), Affluence, Price, etc.
What is brand affinity? How loyal are distributors to certain products? What is the willingness to switch to another competitor’s products? Reasons for switch?
What is the product affinity? How loyal are distributors? What is the willingness to switch others? Reasons for switch?

Capability

Market sizing and landscaping

Questions we answer

How big is the market for a specific product / service?
How is the market expected to grow? What are the drivers / barriers for growth and adoption?
What is the potential to switch from other products / service to the given product / service? How has the category evolved globally? Does India exhibit similar drivers of growth?
How does the market landscape look like across tiers of cities, products / services sub-groups, customer groups?
How big is the market size by customer types?
How big is the revenue mix by channel – offline company distributors, direct to hospital / clinics, B2B e-commerce, pharmacies?
How has the market share changed over the years?
What are the industry level risks – trend changes, pricing, RM costs?
What are the current regulations in the space? How do market players seethe regulations evolving?

Capability

Competitor intelligence

Questions we answer

Who are the key competitors and what are their USPs?
What is the market share of competitors in the product group and how are they winning?
How does user experience compare across different competitive products / services?
How does competition fare against important industry metrics?
What is the market positioning of different competitive products / services?
What kind of customer groups do competitors target, and how does the value proposition differ between players?
How are competition’s products / services priced and how are they changing in recent times?

Capability

Patient feedback

Questions we answer

What is the profile of the patient?
What are the demographics of patients like age, income, occupation, location, medical history, chronic diseases, insured, price sensitivity, etc.?
What are the key criterias for selec,tion of a particular online player? How does awareness and selection happen? Use of channels and information gathering?
What is the overall experience and rating across different parameters?
What is the experience across online awareness, recommendation from friends / family, online reviews, location, brand, cost of consultation, ease of booking appointment, staff, doctor, lab, payment, claims processing, pharmacy, use of tech, etc.?
How does this experience vary by key departments (specialties)? What are the emerging key strengths and improvement areas for the establishment?

Related Case Studies

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Health TechApr 5, 2022

Assessing the overall effectiveness of systems and processes laid down by a medical device company for its channel partners

Objective

A medical device company wanted to assess the satisfaction level of systems and processes laid down for the channel partners

Methodology

Conducted in-depth discussions (~45 minutes) with the management – head of operations, head of sales & marketing, etc.
Conducted quantitative survey with channel partners (N = 150) dealing with ultrasound solutions, MATC, etc.

Impact / Outcome

Helped client understand the effectiveness, satisfaction & expectations from systems and processes

Health TechApr 5, 2022

Competitive benchmarking for a tele-medicine provider

Objective

Client wanted to get a deeper understanding on the performance of competition players with respect to service offerings, scale of operations, performance & business metrics Client also wanted to understand the new players emerging in the space

Methodology

Conducted primary discussions (N = 40) with competition stakeholders consisting of sales head, regional sales managers, strategy lead, operations lead, marketing heads, HR heads, etc.
Benchmarked services against the competitors to know about the market position of the player
Did secondary research to find out new players in the space

Impact / Outcome

Helped the client assess its position vis-à-vis its competitors in the tele-medicine space
Helped the client identify new players in the space

Showing 1–2 of 7 case studies · Page 1 of 4

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