
Developmental InstitutionsApr 29, 2021
Promote use of clean drinking water
Objective
Client wanted to understand the current usage of clean drinking water plants installed by them in Indian rural region Client also wanted to improve the effectiveness of the program and find new products basis existing gaps
Methodology
- Conducted on-ground research (30 IDIs) to develop in-depth understanding of the current water plant usage and the availability / adoption of other options
- Understood key pain-points leading to low usage along with important use cases and customer personas using them basis frequency of use
Impact / Outcome
- Developed a framework and customer journey for the client to understand the overall usage of the clean drinking water plants and its alternatives















