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Auto Tech
Helping auto-tech companies enhance experience of customers, OEMS, resellers, etc. and provide attractive value propositions.
What we do
- Who are the key competitors of the OEM? What are their offerings to the various market segments?
- How big is the competition with respect to product / application spread, geographic spread (regional / national / international client base), total customer base, sales & revenue by volume and value, Y-o-Y growth etc?
- What are the USPs of the competition products / solution compared to client OEM?
- What are the various marketing strategies used by competition OEMs? How do they perform compared to client OEM's strategies?
- Who are the key competitors and what are the features of their tech product / software?
- What is the market share of competitors in the product group and how are they winning?
- How does user experience compare across different competitive products?
- How does competition fare against important industry metrics?
- What is the market positioning of different competitive products?
- What kind of customer groups does competitors target, and how does the value proposition differ between players?
- How are competition's products priced and how have they
changed in recent times?
- What is the typical ratio of # of bookings to # of cancellations?
- What are the typical reasons for booking cancellations?
- At which levels is the booking cancellation tracked? E.g., dealer, showroom / outlet, vehicle model / variant etc.
- What is the competition cancellation ratio in comparable terms e.g., dealer, geography, comparable car model / variants etc.
- What are the competition / competition dealers doing to bring down their booking cancellation ratio?
- Where do prospective customers spend time on the ecommerce website before making purchase decisions?
- Which key products create a demand-pull for internet first brands?
- How can brands improve navigation experience on their own website?
- How do customers build cart on different ecommerce channels?
- What are the reasons for abandoning shopping cart on the brand's own website?
- How to listen to social and customer data to shape customer navigation on brands' own website?
- Is the user interface simple / easy to use for the not so tech-savvy customer?
- Does the website / app include clear call-to-action (CTA) buttons?
- What is the right way to estimate the amount of business lost due to people not locating CTA buttons?
- How to understand emerging needs and deepen understanding of customers to personalize digital commerce operations?
- How to use multivariant testing to optimize for different customer segments?
- What is the role of key products in driving adoption?
- What are the product offerings customers are aware of and currently using?
- What is the frequency of usage and use cases across product categories?
- What are some of the unmet / latent needs across existing products?
- What are the customer needs / motivations for vehicle purchase decision? (functional - e.g., ease of travel, less commute time, convenience of personal transport over other modes, more spacious for family members)
- What are the operational features considered for purchasing the vehicle? E.g., mileage, pickup, navigation system, suspension etc.
- What are the design features considered for purchasing the vehicle? E.g., engine power & torque, sturdiness & built quality, safety features like air bags etc.
- What are the key drivers for customer loyalty and NPS?
- What are the key reasons which could make them detractors?
- What are the industry and competitor customer NPS benchmarks?
- What is the customer feedback on various aspects like product quality, sales process, after sales process & service quality etc.?
- Why and which customer segments are promoters or detractors (reasons and strategic implications)?
- How does the NPS vary across regions and products and how does it compare with major competitors?
- What are the key improvement areas across product categories?
- What is the level of customer stickiness across product categories?
- What are the potential triggers / levers that would make customers shift to another brand?
- What are the relative strengths and weaknesses that have the
highest impact on NPS?
- What is the typical profile of a vehicle buyer? (demographics: age, gender, occupation, education, income, location etc., psychographics: personality, values, attitude, interest, lifestyle etc., others - first time owner, repeat buyer, fleet owner etc.?
- What are the key customer segments that the brand can serve?
- What are the key purchase criteria of different customer segments?
- How can the brand extend its reach to new and emerging customer segments?
- How can the offering be customized to serve different customer segment needs?
- What capabilities does the brand need to develop to improve customer retention, repeat purchases and expand reach?
- Are there any risks / opportunity costs associated with
prioritizing one customer segment over another?
- What are the key growth drivers and inhibitors?
- What are the different customer segments and how does the demand vary across these segments?
- Who are the key players in the market and what are their offerings?
- What are the key unaddressed pain points of customers across segments?
- What are the government regulations and what is their potential impact on the market?
- What is the potential business upside / risk across customer segments?
- What are the current and future trends that can impact market potential?
- How is the market potential split across different geographies / customer segments / channels etc.?
- What is the bottom-up / top-down market size across different product categories in Internet brands?
- How well do the products align with the market needs / requirements?
- What is the market potential of the company in the near and long-term?
- Is it possible to develop a new market for our products? (non-functional - e.g., personal image, social status, resale value etc., occupational - e.g., transporter business- fleet owner of commercial vehicles )
- What are the SOPs for sales process? Are all the sales SOPs followed during a customer visit?
- Is the salesperson aware of customer information if it was previously shared?
- Does the salesperson do a detailed customer needs analysis?
- Are there adequate number of vehicles by models available in the showroom for a test drive?
- Are the test drive routes defined in advance? How is the appropriate route decided for the customer?
- Does the salesperson provide the customer with a proforma invoice?
- Does finance person provide adequate information about financing schemes & options?
- Does the car valuation person provide the customer with resale value of the car (if applicable)?
- Is the car delivered as per the promised delivery date?
- Is PDI (Pre-Delivery Inspection) done for every car before delivery?
- Does the customer care executive call for post sales feedback?
- What are the current best practices (domestic and international) in each step of the product improvement cycle?
- What is the typical R&D spend on product improvement, as a part of total revenue and total expenditure?
- How do OEMs identify the improvement areas? E.g., product trials, customer feedback etc.
- What is the frequency of product assessment for improvement?
- What is the competition doing for product improvement initiatives?
- What are the current key design features of the product / model of vehicle of the client? (engine design & power, quality of build & sturdiness, safety features like child lock, air bags, performance features like mileage, pickup etc.)
- Where are the gaps and what are the improvement areas for the client vehicles?
- How should the pilot testing of the improved product be conducted and who should be the target audience?
- What are the typical challenges in product improvement and
what are the solutions to it?
- How does the target fare against competition across key operational and financial metrics? E.g., product depth / assortment, organizational metrics, brand benchmarking of target vs category peers / leaders.
- What are the key demand drivers: trends influencing / shaping consumer behaviour?
- Which customer segments are driving the category? Which segment does the target cater to?
- How adept is the existing management at driving growth? What is their track record?
- How fragmented is the market in which the target is operating?
- In how much time can the target scale their business?
- What is the broader customer sentiment in the ecosystem and what are the best ways to identify it?
- What quantitative / qualitative tools to use for diagnostics and root cause analysis
- How to use 'voice of customer' and sentiment analysis for product improvement and enhancing customer satisfaction?
- How do online product ratings / reviews compare with other brands? What are the key factors driving the ratings / review of the product?
- How has customer experience been with different offerings across other product categories?
- What are the reasons for preference of a particular brand over others?
- What do customers like / dislike about the brand and overall service experience?
- What are the key elements to provide a comprehensive user
experience?
Competitive intelligence
- Who are the key competitors of the OEM? What are their offerings to the various market segments?
- How big is the competition with respect to product / application spread, geographic spread (regional / national / international client base), total customer base, sales & revenue by volume and value, Y-o-Y growth etc?
- What are the USPs of the competition products / solution compared to client OEM?
- What are the various marketing strategies used by competition OEMs? How do they perform compared to client OEM's strategies?
- Who are the key competitors and what are the features of their tech product / software?
- What is the market share of competitors in the product group and how are they winning?
- How does user experience compare across different competitive products?
- How does competition fare against important industry metrics?
- What is the market positioning of different competitive products?
- What kind of customer groups does competitors target, and how does the value proposition differ between players?
- How are competition's products priced and how have they
changed in recent times?
Connect with our experts
Why 1Lattice?
Tech Enabled
Quality of Insights
Reliability of Outcomes
