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Apparel and Fashion
Helping fashion and apparel companies to improve their business performance through actionable and scientific insights collected through sophisticated tools
What we do
- What are the new categories and customers' reaction towards these?
- How important is the designer credentials to a brand’s reputation?
- How is the brand perceived for a category?
- What are the motivations to buy a category from a preferred brand only?
- What is the demand / market potential for each category?
- How does the competitive landscape look like across categories?
- Which companies / brands hold the largest share? Which companies are growing fast?
- What are the growth drivers / barriers? Any differences across sub-categories?
- What are the whitespaces in the category? What are the opportunities for category extension?
- How is the compliance to product specifications and efficiency?
- What is the market size and growth rate of the category? How are sub-sectors within the category growing?
- What role do current fashion trends play across categories and brands?
- How does customer NPS vary by brands or categories?
- What is the brand reputation among customers?
- What leads a customer to promote or demote the brand or the product?
- How loyal is a customer to make repeat buys with the brand?
- Which control variables can help create repurchase occasions?
- What is the competitive landscape of the sector? How are different players positioned?
- How are different players performing?
- How has the PE / VC interest varied across sectors?
- Has the sector created value for stakeholders?
- What the growth drivers for the sectors?
- What are the leading brands? Are there upcoming brands in the segment?
- What are the unique business models in the segment – D2C, etc.?
- How likely is customer to promote this brand or product?
- Which customer segments are unsatisfied and at-risk for the brand?
- What are drivers for customer loyalty and NPS? How does the brand fare on those?
- What role do current fashion trends play in the NPS?
- What are the industry and competitor NPS benchmarks?
- What are common global best practices that can be implemented to drive customer experience?
- What are latent and unmet needs of the customer? What do customers value the most?
- Where do customers want the brand to improve?
- What is the customers' feedback on new products / services / concepts etc.?
- What are the top 3 factors consumers look for while purchasing products?
- Is the customer journey broken? What are the pain points?
- What are the things that the brands can improve upon?
- How does a typical consumer journey look like?
- How do customers interact with the brand? What are the most valuable touchpoints?
- How was the customers' experience across touchpoints – from discovery to after sales? What are their key pain points across the journey?
- What are the various channels for purchasing - online vs. offline? How does a customer decide on purchase channel?
- What is the impact of offers / discounts on conversion of consumer?
- What is the consumer satisfaction with redressal services - call / text / email?
- Where are the opportunities to optimize and innovate across the customer journey?
- What is the intention or the purchase occasion of the buy?
- What is the likelihood of consumers making an impulse purchase?
- What are the drivers of impulse purchase across categories?
- What are the key purchase criteria that are responsible to induce repeat purchase?
- Is the content promoted by the brand relevant to the customers?
- What are the tendencies to switch a brand or a product?
- How is the performance of the store-staff compared to the competitors / industry? Does it drive purchase?
- Who are your key customer segments? What is their persona?
- How do needs, preferences, and behavior vary by demographic, geographic or psychographic profile?
- What are different aspirations of the consumers?
- How is the digital presence of the consumer – online shopping, subscribed to OTT platforms, usage of payments apps, etc?
- Which customer segments are most valuable for your brand?
- How can you target specific customer segments?
- What are customers’ expectations and perception of the brand?
- Where are the gaps between customer expectations and current product offerings / service levels?
- Is there are supply-demand mismatch in the market? How big is the opportunity?
- What are the underlying reasons for the gap?
- Are there any new entrants in the market that are focussing on these gaps?
- What do the global analogues show about fulfilling gaps for the existing players?
- What are the communication changes needed to manage customer expectations?
- What are the personas that contribute to a major share of the brand?
- How educated is the consumer?
- What is the NCCS profile of the customers?
- What is the online usage behavior of the consumer?
- How is the digital presence of the consumer – online shopping, subscribed to OTT platforms, usage of payments apps, etc?
- What are the purchase patterns represented by personas?
- How the digital experience can be altered to provide better experience to different personas?
- How does customer journey vary across different purchase channels?
- What are the various industry benchmarks in the process parameters and how does the player rate across them?
- How does in-store experience differ from store to store? How does it compare against competitors?
- What are the gaps and improvement areas in customer experience?
- What are other key and upcoming players in the industry doing to improve customer experience?
- What is the NPS? What are its drivers?
- What are the drivers for employee productivity and motivation?
- How does the company score across various dimensions of People Value Creation framework (PVC) framework? How do they stand against similar companies?
- What are the current employee engagement levels? How can that be improved?
- How do employer actions impact employee productivity and organizational KPIs?
- What has been the trend in employee retention / churn? What are the reasons for them?
- How satisfied are the employees with the rewards and recognitions policy of the organization?
- What are the improvement areas in terms of training and learning for the employees?
- What is the feedback from multiple channel participants on brand, products, service levels?
- Which brands are channel partners most satisfied with across product categories and why? How is their overall experience?
- What are the reasons for preference of a particular brand over others?
- What are the channel TATs and process lead times? How do they compare across competitors?
- What tactics are competitors pursuing in the market?
- What do trade partners like / dislike about the brand?
- How can the brand improve their relationship with trade partners?
- What are the margin structures paid by different brands? What are the industry standards?
- How does client’s sales organogram compare with that of the competition?
- What incentives policies / schemes are working well?
- What are the drivers / barriers in expanding the distribution network?
- Which are the most effective distribution channels used by brands?
- What is the maximum potential of different brands in the market?
- What is the degree of brand awareness with respect to competitors?
- How does brand awareness change with demographics and customer needs and taste?
- How slowly / quickly is the brand growing relative to competitors?
- What is the brand salience in the market? What are trial and conversion rates?
- What is the repeat purchase and customer retention rate? How does it compare to industry standards?
- What are some of the best practices to strengthen brand value?
- What is the perception of the advertisement campaign content?
- What is the annual advertising spend & ROI? How does it compare to competitors?
- What are the advertising channels deployed? Where does it lack compared to industry?
- What is the effect of advertisements on purchase intent?
- Which ads are performing better than the others?
- Which channels are most effective in reaching customer?
- What is the effectiveness of product / concept?
- How to do the pilot testing of the product? What should be the target audience? Why?
- How to get customer feedback on proposed new product launches?
- What is the ideal methodology for testing new product concepts? What should be the sampling plan?
- What are the strengths and weaknesses of new product / concept?
- What should be key message and tonality while advertising the new product launch?
- What is the optimal beta launch design for a proposed product?
- What products variants are offered by competitors at different price points?
- What is the competitive position of brand’s products against that of competitors?
- What are the features for which the customer is ready to pay the premium?
- What is the different promotion used to lower price across periods?
- How can price be used as a strategy to win market share?
- What is the product width and depth of the category?
- Where are the whitespaces in the portfolio – by price, feature, brands?
- How well does the product catalogue address potential customers?
- What are the over or underselling products? Why do they perform that way?
- What are product offerings of key competitors? What are their largest selling products? Are there products that can be adopted?
- What are the other products that can be carved out from the existing products (bundling, sub-products, etc.) to meet unserved customer requirements?
- How can the catalogue be improved for better conversion?
- What is the percentage of shelf space offered by retailers to different brands?
- Are there any product offerings relevant to customers but not available to them? If yes, why?
- What is the on-ground product availability and visibility across geos and store types? How does it compare to competition?
- What are the weak geographical areas in terms of availability & visibility?
- What are the deciding factors for the shelf space?
- Where are retailers facing shortage of SKUs?
- What is availability of fast selling SKUs vs low selling SKUs?
- What is the replenishment time for key products? How does it affect availability?
- How does the brand visibility vary locations and geographies?
- What is the total addressable market for the apparel product categories?
- What is the share of serviceable available market?
- What should be your target customer segment? What are their typical personas and preferences?
- What is the customer journey for the target customer? Where is it broken? Where can it be improved?
- What is the competitive intensity in the region? What should the communication strategy be to cut through the noise?
- How is the market evolving? What segments are driving growth of the market?
- How to develop the value chain necessary to run operations, from supplies to legal permits?
- What is the average number of items in a shopping basket / cart across retail formats?
- How much is the AOV (average order value)?
- What are the steps required to increase volume / frequency of ordering?
- What is the average delay between wish listing and ordering?
- What is the conversion rate across retail formats and categories?
- How does the competition fare in terms of order conversion?
- How volatile is the category in terms of changing trends?
- What is the average inventory unsold at the end of season?
- What are some steps to predict seasonal trends ahead of time?
- How has the historical seasonal sales performance of the category / brand been?
- How does the competition fare in terms of seasonal sales / stockouts?
- What are some drivers of change in trends / fashion?
- What are the sales per sqft for the company and competitors?
- How can the store locations be optimized geographically for maximum acquisition?
- How do the company stores perform compare to MBOs and other retailers?
- How productive / satisfied are the store employees?
- How can store supplies be optimized to minimize logistics costs?
- What are the best practices related to shelf space, arrangement, and display of SKUs?
- What proportion of total sales is “behind the counter” for the company and competitors?
- What are the key drivers of “behind the counter” sales across categories?
- How can the company incentivise / de – incentivise consumers from purchasing “behind the counter”?
- Which product categories are suited better for “behind the counter” sales?
- What are the industry best practices related to “behind the counter” sales?
- How can store space / staff placing be optimized to increase / decrease “behind the counter” sales?
Category assessment
- What are the new categories and customers' reaction towards these?
- How important is the designer credentials to a brand’s reputation?
- How is the brand perceived for a category?
- What are the motivations to buy a category from a preferred brand only?
- What is the demand / market potential for each category?
- How does the competitive landscape look like across categories?
- Which companies / brands hold the largest share? Which companies are growing fast?
- What are the growth drivers / barriers? Any differences across sub-categories?
- What are the whitespaces in the category? What are the opportunities for category extension?
- How is the compliance to product specifications and efficiency?
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Why 1Lattice?
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