market research agencies in mumbai
21 Jul 2021

BigBasket will soon become a “quick basket”

According to PGA Labs, the market intelligence unit of Praxis Global Alliance, the Indian e-Grocery market is estimated to touch USD 22 billion by 2025. The current market size is estimated at USD 3 Billion, around Rs. 22,000 Crores pa. Of this, Big basket, the recently acquired entity by the Tata Group for an estimated valuation of USD 2 Billion holds a market share of 37%, which is almost same as the combined share of Amazon (15%), Grofers (13%), Flipkart (11%) put together (39%). These are market estimates based on GMVs which are tracked by Industry observers. Incumbent Reliance Jio, the last one to enter the race had an approximate market share of 4% while that of Big Bazaar couldn’t be verified.
In a recent interaction with the media, Cofounders of Big Basket Mr. Hari Menon and Vipul Parekh informed that they are moving to a faster delivery model, say 3-4 hours from the current planned delivery schedule which is between 8 – 24 hours, which are usually clubbed route-wise to build efficiencies. This is a model which BB pioneered when they started 9 years back in Bangalore and have stuck to this model for a long time.

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