market research agencies in mumbai
07 Mar 2022

What drives the craze for mango-based drinks Mazaa, Frooti in India?

In 2020, the pandemic struck just before peak summer and purchase volumes in the non-alcoholic beverages category declined 25 percent between April and September, according to Kantar. However, there was a recovery of 26 percent in April-May last year, as per Kantar, and after this brief lull, the market is set to grow again. According to Purnendu Kumar, senior director of PGA Labs, a business research firm, the overall market for packaged juices is expected to expand at a compounded annual growth rate of 16 percent by 2025.

Clickhere to read the full article on Indian Moneycontrol

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