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15 Jul 2021

The quiet, quick rise of this indie clean beauty brand

Still, in its early days, the Indian beauty e-commerce industry could see a slew of acquisitions over the next three-four years as smaller, direct-to-consumer (D2C) brands reach scale, following a pattern established in the US.

Homegrown direct-to-consumer or D2C beauty and personal care brands are fast becoming a darling of investors in India.

D2C brands bypass the conventional method of multiple supply chain partners by marketing and selling products directly to the consumers. Pilgrim is one of the brands that have gained popularity among millions of Indians over the last couple of years. Currently, India has over 80 D2C brands across beauty, personal care, cosmetics, and men’s grooming segments.

Click here to read the full article on Entrepreneur India

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