Zepto launches 'Atom', a subscription-based analytics tool offering brands real-time, hyperlocal consumer insights. Aimed at boosting profitability, Atom marks Zepto’s entry into consumer analytics ahead of its IPO, adding a new revenue stream beyond core quick commerce operations.
The launch comes at a time when investor focus is firmly shifting to profitability in the Q-commerce space, where players like Zepto and Swiggy Instamart are yet to break even. (Reuters)
Quick commerce unicorn Zepto has rolled out a subscription-based analytics tool for consumer brands on its platform, aiming to boost profitability and move beyond its core delivery business. This move marks a significant step in Zepto’s broader monetisation strategy.
Called Zepto Atom, the platform offers granular data insights to brands on customer behaviour, market share, conversions, and hyperlocal trends. It’s an upgraded version of Zepto’s existing brand portal and will be available as a paid add-on for performance tracking.