Brands attain tons of consumer focussed data by the minute,
however, in a market like India, which is highly unorganized, it becomes
difficult to understand the true market share of your brand or company. With
~13M small kirana stores and retail outlets in India, it has become
increasingly difficult to map the market landscape and size. Retailer Surveys
help solve exactly this problem.
Retailer Survey is essentially a retail census
conducted to measure the size and characteristics of the universe that a brand
might operate in. The survey can provide important insights into sales, stock
availability and overall sentiment towards the brand from on-ground sellers.
They can help answer important questions like the following:
