market research agencies in mumbai
16 Oct 2023

Retail research in India


Brands attain tons of consumer focussed data by the minute, however, in a market like India, which is highly unorganized, it becomes difficult to understand the true market share of your brand or company. With ~13M small kirana stores and retail outlets in India, it has become increasingly difficult to map the market landscape and size. Retailer Surveys help solve exactly this problem.


Retailer Survey is essentially a retail census conducted to measure the size and characteristics of the universe that a brand might operate in. The survey can provide important insights into sales, stock availability and overall sentiment towards the brand from on-ground sellers. They can help answer important questions like the following: