market research agencies in mumbai
23 Mar 2023

Fashion Apparel Consumer Trends for 2023

fashion-apparel-consumer-trends-for-2023

The fashion industry is constantly changing and evolving. The growth in the fashion industry is being driven by a rise in disposable incomes, the increasing demand for affordable luxury, and a growing interest in fashion among younger consumers.

According to a recent report by fashion industry analysts at WGSN, "sustainable and ethical fashion is expected to continue its rise in popularity in India, with consumers becoming increasingly conscious of the impact their fashion choices have on the environment and communities”.

Brands that prioritize sustainability and transparency in their supply chain will likely see a strong response from consumers.

With the rise of social media, fashion weeks are no longer just for industry insiders but are now accessible to a global audience. As a result, fashion brands are leveraging these events to showcase their latest collections and create buzz around their brand.

Fashion weeks and social media marketing have become integral components of the fashion industry, and we believe that they will continue to dominate the industry in the coming years.

Personalization and customization are also expected to be key drivers in the fashion industry in India. Consumers are seeking unique and one-of-a-kind pieces that reflect their individual styles and preferences.

We are excited to share with you some of the latest fashion apparel consumer trends in India for 2023