Tile adhesive is a type of adhesive used to bond tiles to surfaces such as walls, floors, or countertops. It is specifically designed for tile installation and provides a strong, durable bond between the tiles and the substrate. The adhesive powder is composed of a combination of cement, fine sand, and other additives that enhance its bonding properties. These additives may include polymers, resins, or latex, which improve adhesion, flexibility, and water resistance. Some common types of adhesives include cement-based adhesives, epoxy adhesives & dispersion adhesives. The serviceable addressable market (SAM) for tile adhesives in India is expected to reach ~INR 880Cr by 2027 growing at a CAGR of ~8%. Improved efficiency, growing demand for tiles, and increasing urbanization will boost demand for tile adhesives in India. The market is being disrupted by technological innovations and changes in the industry. Factors such as technological innovations and changes in the industry are expected to disrupt the tile adhesives market.

Tile adhesives have seen wider applications & improvements resulting in the adoption of larger tiles. Tile adhesives have been adapted to meet the specific requirements of substrates such as metal, plywood, and cement boards from traditional cement-based floors & walls. Tiled flooring has gained popularity in both residential and commercial projects due to improvements in tile adhesives. Over time, tile adhesives have continued to improve in effectiveness and performance. Initially, tile adhesives were mainly used for ceramic tiles and mosaics, but now there are waterproof options available. Latex and polymer-based solutions have been developed to enhance the adhesive properties.

The major stakeholders across the value chain of tile adhesives include manufacturers, warehouses/distributors, retailers & customers. Manufacturers of tile adhesives are primarily located in Rajasthan, Morbi & Rajkot. Block adhesives and other polymers are mostly produced in Alwar. Retailers directly source the tile adhesive products from manufacturers and distributors while wholesalers are not majorly involved in the supply chain. Manufacturers supply their products directly to retailers, and the retailer's purchase price includes transportation costs. Clients involved in government projects and large EPC projects prefer to buy directly from manufacturers while homeowners typically purchase tile adhesives through contractors.

The serviceable addressable market (SAM) for tile adhesives in India is expected to grow at a CAGR of ~8% reaching ~INR 880Cr by FY27. ~75% of the overall sales come from retail channels with North & South India constituting ~70% of the tile adhesives demand. The market is presently dominated by cement-based adhesives, which hold ~65% of the overall share followed by epoxy-based adhesives with ~20% share.

The demand for tile adhesives is primarily driven by the need for improved efficiency, expanding applications, growing demand for tiles, and increasing urbanization. Traditional tile adhesives have been modified to cater to new use cases to improve adhesion on smooth surfaces. The demand for tiles is increasing due to the introduction of cost-effective options like vitrified tiles, offering more choices than premium alternatives like marble and hence increasing the demand for tile adhesives. The market is being disrupted by technological innovations and changes in the industry. Advancements in material science have led to the development of sustainable alternatives like cashew-based tile adhesives. As tile adhesives have become more efficient, larger tile sizes are being used, allowing for greater design variations.