market research agencies in mumbai
23 Jun 2022

A ‘Quick’ take on Q-commerce in India


In a bid to disrupt Ecommerce in India, startups have been ‘quick’ to enhance shopping experiences for customers. In a value-conscious population, price has long been the most important purchase criteria (KPC) across categories – but does that hold true even for Q-commerce? How does category, assortment, need, customer persona influence the selection criteria?