market research agencies in mumbai
16 Sep 2022

The rise of BNPL


Buy Now Pay Later (BNPL) is a short-term credit service and payment solution which has quickly risen to prominence in India. With significant funding from private equity and venture capital firms, and shifting consumer preferences towards alternative credit solutions, this segment has experienced exponential growth over the past few years. With even e-commerce firms starting to offer BNPL services to improve user experience during checkout, we look at what makes BNPL an attractive credit proposition to customers.