India's BPC Market: Decoding the future of Beauty & Personal Care

India’s Beauty and Personal Care (BPC) market represents one of the largest and fastest-scaling consumption categories in the country. In FY25, the market is estimated at ~US$ 27B, with offline channels accounting for nearly US$ 21B in sales. While traditional retail continues to drive scale, online BPC is emerging as the fastest-growing channel and is expected to reach ~US$13B by FY30, driven by improving access, awareness, and increasing willingness to experiment.