India’s new-age beauty and personal care brands posted strong revenue growth in FY26, with some doubling or even tripling sales. According to The Economic Times, products tailored to niche needs, influencer-led marketing aimed at young consumers and the reach of quick commerce helped these brands challenge larger players.
Growth is also spreading beyond big cities: one founder told ET that shoppers in Tier II and III cities now consume the same content as those in Tier I.
Meanwhile, several earlier-generation D2C brands are facing the challenge of scaling at a more mature stage.
Explaining why newer brands are performing differently from those launched about a decade ago, Ashish Dhir, Senior Director, Consumer & Retail, 1Lattice, said:
“New-age D2C brands are capturing demand by focusing on niche segments and solving specific consumer problems, while larger mass-market brands may not be growing as fast.”
How 1Lattice helps brands find their niche
As brands compete on niche needs, knowing exactly what your buyers want becomes central. 1Sense, 1Lattice’s consumer intelligence solution, helps brands uncover unmet needs, test new product ideas and understand which campaigns resonate, so they can build products for the niches they can win.
Read the full article → New-age beauty brands enjoy revenue glow-up - The Economic Times