Overview
1Lattice's report projects India's consumer durables market to nearly double to Rs 5.39L Cr by FY30, growing at a 14% CAGR. Featured in The Economic Times, the report also spotlights the rise of D2C startups building in niche appliance segments.
1Lattice's latest market intelligence report, featured in The Economic Times, projects India's consumer durables market to grow from Rs 2.8L Cr in FY25 to Rs 5.39L Cr by FY30, at a 14% CAGR. Televisions lead category growth at 17% CAGR, followed by washing machines (16%), air conditioners (15%), and refrigerators (11%), driven by premiumization and demand for smart, energy-efficient appliances. Authored by Ashish Dhir, Senior Director – Consumer & Retail at 1Lattice, the report also highlights a widening opportunity for D2C startups like Optimist and Helium to build India-first, climate-tailored products in a market long dominated by large incumbents. The coverage reinforces 1Lattice's role as a trusted source for deep, sector-specific market intelligence, shaping how brands and investors read India's consumer durables story.