Overview
As India's e-commerce market expands beyond the metros, platforms are rethinking seller strategies to drive long-term growth. Featured in The Economic Times, this story includes insights from 1Lattice on how changing marketplace dynamics are shaping the next phase of digital commerce.
India's e-commerce landscape is entering a new phase of competition as marketplaces adapt their strategies to attract sellers and expand their reach in emerging markets. In this The Economic Times feature, Ashish Dhir, Senior Director – Consumer & Retail at 1Lattice, shares insights into how evolving seller policies reflect a broader focus on ecosystem growth, affordability, and long-term market expansion.