Overview
Rising input costs and tighter discounting could reshape India's ecommerce sales season. Featured in The Economic Times, this story includes insights from 1Lattice on how platforms may adapt their promotional strategies as cost pressures influence consumer demand.
India's ecommerce market is entering a more cautious sales environment as rising input and packaging costs put pressure on pricing and discounts. In this Economic Times feature, Ashish Dhir, Senior Director – Consumer & Retail at 1Lattice, shares insights on how ecommerce platforms could increasingly turn to financing offers, bank partnerships, and cashback-led promotions to sustain demand. The feature highlights the changing dynamics of online retail and the strategic choices shaping the next phase of ecommerce growth.