The menswear segment in India has seen a surge in homegrown brands like Snitch and Flying Machine as well as in designers who are blending traditional Indian aesthetics with contemporary designs, appealing to a broader audience
India’s menswear market has witnessed significant growth and transformation over the past few decades, emerging as a dynamic and lucrative segment within the broader fashion industry. This growth is driven by several factors, including rising disposable incomes, increasing fashion consciousness among men, rapid urbanisation, and the influence of global fashion trends. Traditionally dominated by basic and formal attire, the market has diversified to include various options, from casual and sportswear to ethnic and fusion wear, catering to the varied tastes and preferences of the modern Indian male consumer.