Honasa will operate and manage BBLUNT's hair care and styling products business while BBLUNT salon business will continue to operate as an independent entity, with the founding team Adhuna Bhabani, Osh Bhabani and Avan Contractor as creative directors and Spoorthy Shetty as CEO
According to a report by Praxis Global Alliance (PGA) Labs and Knowledge Capital, between 2014 and 2020, investors pumped in $1.4 billion into D2C brands, of which 54% went into the beauty and fashion segment. This trend continued into 2021 as well. Wipro Ventures and Amazon invested $71 million in MyGlamm in July 2021, while in March ChrysCapital put $50 million into Wow Skin Science and Sequoia Capital India led a $45 million round in Purplle.
Click here to read the full article on CNBC TV18