India’s online festive sales grew this season, but shoppers spent differently, The Economic Times reports. Mobile phones made up a smaller share of festive sales than in previous years, while spending spread across lifestyle, appliances, homeware, grocery and personal care.
Expert view
Ashish Dhir, Senior Director, Consumer & Retail, 1Lattice, says rising prices are shaping how consumers shop: “Raw material costs have pushed up mobile phone and electronics prices this year, making shoppers more cautious about big-ticket purchases.” He adds that “price hikes and layoffs have made consumers more value-conscious while shopping,” with consumers shopping “beyond premium and big-ticket items.”
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Read the full article → https://economictimes.indiatimes.com/tech/technology/online-festive-sales-rise-17-to-rs-1-4-lakh-crore-despite-weak-smartphone-demand/articleshow/135746246.cms?from=mdr