Overview
Indian Food and Beverages spend stands at ~US$ 520B (CY21) making it one of the biggest markets in the world. The competition is growing fierce, and the segment is seeing a lot of new entrants across categories. This space is driven by ever-changing consumer trends. To stay ahead of the competition, brands must understand the consumer.
We at PGA Labs, not only track the consumption trends across categories regularly but also are thought leaders when it comes to the Food and Beverages space in India.
Here are the key trends, and underlying drivers of how the F&B space is changing in India.
