The
rise of the SUV segment, preference for alternative fuels / EVs, increased
vehicle connectivity and digitalized customer experience are a few interesting
trends that are seen due to changing consumer demands, in the passenger vehicle
space in India.
The
festive seasons usually bring in as much as 25-30% of annual sales for
passenger vehicle OEMs making it one of the most exciting times of the year.
This year, sales are expected to be 20% higher for the festive season y-o-y and
there is positive sentiment among the stakeholders.
In
the below section, we have discussed how the passenger vehicle space is
trending in India, key growth drivers for OEMs, and how the onset of the
festive season impacts sales
