Overview
Brands anticipate a 15–20% surge in order volumes compared to last year, fueled by strong demand from smaller cities after a significant boost during events like Raksha Bandhan, with traditional and western wear seeing increased sales. Quick commerce platforms are also capitalising on the festive season by offering discounts and expanding their product selections.
The ecommerce sector is gearing up for a busier festive season than last year, with analysts and consumer brands projecting a 15-20% increase in order volumes based on signs from the initial sale events and demand during festivals such as Raksha Bandhan.
Ecommerce platforms launch pre-festive sales such as Independence Day sale to drive the momentum for the festive season that begins with Raksha Bandhan in mid-August and peaks during Diwali, which is in mid-October this year. Amazon and Flipkart’s Freedom Sale this year coincided with the Raksha Bandhan week, which helped brands see more sales than usual.