Ecommerce major Flipkart Group, including its fashion portal Myntra, cornered an around 60% market share in this year’s Diwali festive sales, according to data collected by business research and market intelligence firm PGA Labs.

Amazon India had a 32% share of the total gross sales (GMV) during the festive month in which ecommerce companies together posted around $9.2 billion in GMV, 11% higher than last year.

GMV (gross merchandise value) in ecommerce means the total value of goods sold on a platform during a certain period of time, including the discounts but excluding the returns. 

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