Overview
The 24% quarterly growth follows a slower-than-expected 16% growth in the January to March quarter, as reported by ET in May. While certain segments like pharma and eye wear have grown at a faster clip, senior ecommerce industry executives said there is an emerging trend of slowdown in online sales of low-priced items across categories like fashion, appliances, etc.
Ecommerce sales volumes have grown by about 24% in the April to June quarter, data from ecommerce-focused warehouse solutions provider Unicommerce showed. This does not include smartphones, where, according to several ecommerce executives and research firms like Counterpoint, the growth is being led by premium devices. Demand continues to be soft for mass-market phones.