What is competitive intelligence?
The process by which a company gathers and analyzes information about its industry, business environment, competitors, and products to direct its future strategy
Why is competitive intelligence essential?
Competitive intelligence is essential for informing strategic decisions and identifying market opportunities.
It mitigates potential threats and ensures agility and proactivity in market dynamics.
It also fosters innovation and enhances the ability to anticipate competitors' moves.
It drives sustainable growth and success, maintaining a competitive edge in the industry.
At 1Lattice, we do 15+ competitive benchmarking projects a year, however, competitive intelligence is an important aspect of almost every project we engage in.
One such project is highlighted below
Our Competitive Intelligence toolkit helps organizations with valuable insights that support the strategic decision-making process.
By understanding competitors’ strengths, weaknesses, key success factors, and market positioning, companies are enabled to identify the right opportunities, mitigate risks, and make better decisions