The Business to Consumer (B2C) e-commerce market in India is expected to increase from ~US$ 100B in 2022 growing at 17% CAGR to reach ~US$ 350B by 2030.
The COVID-19 pandemic has brought about a significant shift in consumer preference toward online shopping due to the closure of physical stores. Further, the expansion of B2C e-commerce companies into adjacent offerings and creation of new product categories has helped them cater to changed consumer lifestyles and preferences.
Here is a detailed overview on how the B2C e-commerce space is changing in India, key trends, and underlying drivers
Hope
you enjoyed reading this week's newsletter. We look forward to hearing your
perspectives about B2C e-commerce, feel free to reach out to us for any queries
or suggestions!