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Auto Tech · Case Studies

Real outcomes from auto tech engagements

Selected work showing how we partner with leaders to decode markets, sharpen positioning and unlock growth.

Total
5
Case studies in this vertical
Coverage
5+
Sub-sectors with completed engagements
Avg. Engagement
8 wks
From kickoff to actionable findings

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NPS and drivers of promotion vs detraction for a brand
Auto Tech Apr 5, 2022

NPS and drivers of promotion vs detraction for a brand

Objective

An international car brand was interested in understanding customer NPS and feedback with a focus on sales and aftersales experience in India

Methodology

  • Conducted in-person interviews (N = 25) across customer segments
  • Designed a comprehensive driver tree efficiently capture insights from customers
  • Interviews spanned across customer archetypes, dealers and were conducted for two products including electric vehicle

Impact / Outcome

  • Client was provided with customer NPS score and along with deep understanding of underlying reasons
  • Client was provided in-depth actionable insights to improve customer experience
Opportunity analysis in customer personas and identifying their preferences
Auto Tech Apr 5, 2022

Opportunity analysis in customer personas and identifying their preferences

Objective

A Global Investment group wanted to understand the user perception, usage, awareness, etc. for second-hand vehicles present on online platforms

Methodology

  • Conducted a survey (N = 500) with respondents who have used online platform to buy used cars of different categories across metro / non-metro cities & other demographics
  • Conducted in-depth interviews (N = 30) with customers to understand platform discovery, vintage, usage of app, impact on follower base in last 6 months using app, rating of key features and NPS of platforms used, drivers / barriers for adoption, pain points etc.

Impact / Outcome

  • Successfully provided client with answers to key research questions through deep analysis and clustering the customer base into distinct segments
Understanding customer retention rate of new & used car platform
Auto Tech Jan 5, 2021

Understanding customer retention rate of new & used car platform

Objective

Client wanted to understand the topline projections, business plan validation and LTV, CAC & customer retention of a new and used car platform

Methodology

  • Understood the player’s business by split of jobs applied, platform’s economics and conducted a deep dive on the financials of the company
  • Analysed player against its competitors based on customer loyalty benchmarks
  • Built recommendations for customer retention while acquiring new customers

Impact / Outcome

  • Identified detailed reasons for customer churn and successfully provided client with deep analysis
Understanding pain points and hidden nuances from the perspective of buyers as well as sellers
Auto Tech Apr 5, 2022

Understanding pain points and hidden nuances from the perspective of buyers as well as sellers

Objective

Evaluate customer experience on the platform across the industry and identify areas of improvement Develop understanding of customer thought-process, preferences, and perceived quality of delivered services

Methodology

  • In-depth interviews (N = 30) with 2 Target company sellers and customers split by product categories, etc. to understand the value proposition, pain points, brand awareness, customer stickiness, tech adoption, customer support, etc.
  • Conducted customer surveys (N = 50) to understand the quality, availability, pricing and payments, consistency, category depth, customer support, etc.
  • Conducted web scrape for various platform across 5-6 categories

Impact / Outcome

  • Suggested areas of improvement recommended for improved navigational trend around the platform and better differentiating factors among various players in the market.
Showing 1–4 of 5 case studies