Brand Perception Study for Pre-Owned Cars Platforms

Objective A player in the pre-owned car ecosystem wanted to understand consumer awareness, brand perception , advertising recall, and transaction behavior across leading online used-car platforms in India to evaluate competitive positioning and consumer trust. Methodology Conduct…

Understanding the brand perception for hospitals in North-West Delhi

GTM strategies for OPD subscription-based services

Product Used: 1Sense Context: An established private healthcare company in India wanted to understand the perspective of consumers on a subscription-based OPD coverage model , assess their out-of-pocket expenditure and pain points and challenges faced by them. Methodology: Conduc…

Product feedback and 1Lattice recommendations on pricing and ideal engagement model for a post-PCI patient support solution

Product Used: 1Sense Context: A leading multinational med-tech player dealing with interventional cardiology equipment wanted to assess the market size for a novel post-PCI patient support solution, the feedback of key stakeholders on their product, and recommendations for GTM st…

Multi-vitamin consumer research

Product Used: 1Sense Context: A multivitamin brand wanted to understand the need for multivitamin tablets and expectations of the outcome, perceptions related to overall well-being, energy & immunity, usage and purchase channels for multivitamin tablets, and brand pack evaluation…

Understanding customer preferences regarding their tea consumption habits and choices among various tea chain outlets

Product Used: 1Sense Context: A venture capital firm aimed to study supplier preferences, frequency, and alternatives among Indian consumers. They also wanted to assess consumer perceptions and satisfaction with various tea cafe chains, as well as benchmark different players base…

Neo-bank NPS benchmarking

Qualitative study for an PE client who wanted to study the MF space with key focus on newer and non-bank led AMCs

Product Used: 1Sense Context: The client wanted to understand the MF space with a key focus on non-bank-led AMCs and relatively newer players within the space The study included qualitative discussions with MF distributors of various types (Bank RMs, national distributors, IFAs,…

Analyzing factors leading to customers drop-offs from website purchase for a leading private life insurer

Product Used: 1Sense Context: A leading private life insurance player wanted to understand from a customer lens the various issues with its website purchase journey. Key areas of research: –Reasons for preferring direct website purchase over other channels. –Delight factors and c…

Understanding credit card consumer usage trends, overall traditional card experience and gaps, and new age credit card experience and feedback

Product Used: 1Sense Context: A global VC fund interested in investing in a new-age credit card player wanted to understand the traditional credit card user experience, feedback & pain points that a new-age credit card can solve. The client also wanted to understand traditional c…

Conducted digital banking behavior research on millennials along with willingness to adopt a new product

Product Used: 1Sense Context The client wanted to understand the digital banking behavior of millennials, including: - Customer lifestyle, goals & aspirations, purchase behavior, brand preferences - Banking behavior & pain points with current offerings - Financial behavior, prefe…

Estimating loyalty and causes for churn

Objective Investor in Player X (portfolio company) wanted to estimate loyalty and causes for churn among the paid users of the EdTech app Methodology Survey & in-depth interviews were undertaken for users of different exams (UPSC, IITJEE, Banking / Railways) to find the reasons f…

Market assessment of AI based construction start-up

Objective A leading conversational messaging platform wanted to understand the sentiments of the customers and the suppliers through their respective journeys Methodology In-depth interviews (N = 30) with 2 Target companies’ suppliers to understand the value proposition, pain poi…

Concept validation of medical supplies procurement software

Objective A software development firm wanted to conduct a deep need-gap analysis to understand the pain points and purchase preferences of a specialized group of buyers Methodology Conducted in-depth consumer interviews (N = 50) across prospective buyer groups of different sizes…

User survey for Conversational Messaging Platform

Objective A large conversational messaging platform in India wanted to undertake a customer survey to conduct pre & post-campaign evaluation that helps them understand the impact of the campaign and recognize brand perception among customers Methodology Conducted a survey with N…

Benchmarking of key AgriTech players basis select parameters

Objective A leading private equity company in India wanted insights on competitive landscape of AgriTech players in India Client wanted to understand in detail the voice of stakeholders involved Methodology Conducted in-depth interviews with farmers (N = 40), retailers (N = 20) &…

Rapid due diligence of an AgriTech firm

Objective A global VC firm was evaluating investment in a leading AgriTech company in India and wanted to validate their business case forecasts to understand full growth potential Methodology Conducted primary research with both warm and cold connects across farmers, retailers a…

Customer sub-segmentation for a radiology player

Objective Client wanted to segment the potential customers for a new offering The goal of the project was to create needs-based customer segments, and further test and prioritize solutions for the identified sub-segments Methodology Conducted primary discussions (N = 90) and seco…

Diagnostic research for platform facilitating exchange of tractors

Objective A leading tractor manufacturing company wanted to understand its NPS amongst stakeholders, including different segments / personas of farmers, dealers and aggregators Client wanted to understand the needs and pain points of stakeholders Client wanted insights on the wil…

Mapping digital journey for Insurance player

Objective Leading online Insurance platform wanted to compare its customers’ digital journey with othe internet-first Insurance players to identify key improvement areas and level of digitization They also wanted to understand customer experience before and after claiming the pol…

Understand gelatin sponge buying behavior of hospitals

Objective The client wanted to assess the use cases, purchase criteria, purchase journey, awareness of gelatin sponges, and compare with competing products in the market Methodology Held 75+ primary conversations with surgeons and procurement managers of different types of hospit…

Consumer preferences and price sensitivity analysis for building & home materials industry

Objective An Investment fund wanted to study the customer / contractor preferences and price sensitivity for Building & Home materials industry Methodology Visited stores, demand centers and hubs, and spoke with ground staff and customers (N = 50+) for 3 building material product…

Partner journey mapping for a leading hospitality tech brand

Objective Client wanted to map the end-to-end customer journey across awareness, consideration, engagement, onboarding and post-onboarding of its partners to reduce friction and identify areas of digital intervention for value creation Methodology Identified the key touchpoints i…

Customer feedback and positioning of a D2C consumer durables company

Objective An investor wanted to understand the customer feedback on a D2C internet consumer durable company They also wanted to evaluate the strengths and improvement areas for the target company Methodology Management discussion was conducted with the founders of the target Prim…

Consumer preferences and price sensitivity analysis for building & home materials industry

Objective An Investment fund wanted to study the customer / contractor preferences and price sensitivity for Building & Home materials industry Methodology Visited stores, demand centers and hubs, and spoke with ground staff and customers (N = 50+) for 3 building material product…

Partner journey mapping for a leading hospitality tech brand

Objective Client wanted to map the end-to-end customer journey across awareness, consideration, engagement, onboarding and post-onboarding of its partners to reduce friction and identify areas of digital intervention for value creation Methodology Identified the key touchpoints i…

Customer feedback and positioning of a D2C consumer durables company

Objective An investor wanted to understand the customer feedback on a D2C internet consumer durable company They also wanted to evaluate the strengths and improvement areas for the target company Methodology Management discussion was conducted with the founders of the target Prim…

Conducting a brand track for a textiles company

Objective A large textiles company wanted to run a brand track wherein they wanted to track customer decision making process, usage trends, brand funnel, NPS & experience Methodology Conducted in-depth interviews with procurement managers of end-use clients to understand key deci…