Micromarket assessment for diagnostic labs

Product Used: Zoom1n Context: A leading chain of laboratories wanted to understand the demand potential for future expansion in Hyderabad basis the existing supply, healthcare infrastructure, and socio-economic status of the population. ? Methodology: Conducted thorough secondary…

Micro-market analysis for single specialty hospitals

Product Used: Zoom1n Context: A leading single-specialty renal sciences hospital wanted to understand the catchment population and area for both primary & secondary catchments, location and percentage of target segment from outside city limits along with percentage breakup, catch…

Competitive intelligence & insights - Telehealth

Product Used: Pulse Context: The client wanted to understand what services the competitors provided, and how they were placed amongst the competitors in terms of those services, revenue, and pricing across different modes of consultation (chat, audio, and video). Also, the client…

Infrastructure and surgical volume assessment

Product Used: B2B Edge Context: A leading med-tech company wanted to understand the availability of medium & large hospitals their infrastructure and facilities along with several surgeons and surgical volume across key specialties. Methodology: Medium & large hospitals in 28 maj…

Understanding penetration, recall and marketing activities of different pharma companies in C2-C6 markets

Product Used: B2B Edge Context: A leading Indian pharmaceutical company wanted to understand the penetration of different pharma companies in lower-tier markets, marketing activities carried out by these pharma companies, and the impact of these activities Methodology: Conducted…

Cafe market landscape study

Product Used: Pulse Context: A firm wanted to conduct a study for investment in leading café chains in India and Sri Lanka. The criteria set by the firm was to study and evaluate café chains with 20+ retail outlets in India. ? Methodology: Devised an exhaustive list of around 30…

Bhutan beverage study- 1

Brand track and consumer study for a women’s bottom wear brand?

Product Used: Pulse Context: A leading VC client wanted to understand the awareness of the target consumers’ satisfaction with target’s / competitor’s brands’ products and their perception of their preferred brand, what led to the consumers’ first trial of the target’s products,…

Working capital finance research– understanding awareness, perception, drivers of NPS and usage

Product Used: B2B Edge / Zoom1n Context: A VC firm wanted to understand the working capital needs and preferences of the retailers The client also wanted to understand the awareness and perception of target and other working capital finance providers, public banks, and retailers'…

Evaluation of a Bond marketplace

Product Used: 1nsights / Zoom1n Context: A VC client wanted to invest in a Bond marketplace and wanted to understand the size of the Indian market and its potential to grow, the business model of the marketplace and their competition both in India and Internationally, feedback of…

Understanding the perception to the brand concept proposition by a life insurance provider

Product Used: Zoom1n Context: A private life insurance company wanted to test out certain concepts related to its branding & value proposition It wanted to understand the impact of its bank branding as well as what it signifies among its customer base and potential life insurance…

Understanding the merchants and partners’ feedback for a payments software company

Product Used: B2B Edge Context: Private equity wanted to understand a payment aggregator’s positioning in the market and its value propositions for the merchants and its key partners Methodology: Defined the market landscape for the payments value chain to understand the position…

Benchmarking competitors in the Indian Banking industry

Product Used: 1nsights Context A PE investor wanted to understand how banks in different tiers in the Indian banking industry stack up in terms of product offerings for both loan and deposit products Methodology Industry standards for product offerings through media reviews and p…

Market assessment of AI based construction start-up

Objective A leading conversational messaging platform wanted to understand the sentiments of the customers and the suppliers through their respective journeys Methodology In-depth interviews (N = 30) with 2 Target companies’ suppliers to understand the value proposition, pain poi…

Concept validation of medical supplies procurement software

Objective A software development firm wanted to conduct a deep need-gap analysis to understand the pain points and purchase preferences of a specialized group of buyers Methodology Conducted in-depth consumer interviews (N = 50) across prospective buyer groups of different sizes…

Impact of COVID-19 on e-commerce sector warehousing

Objective Client wanted to understand the impact of COVID-19 outbreak on the e-commerce industry with special emphasis on warehousing demand for the sector Client also wanted to understand the potential investment opportunities in e-commerce warehousing Methodology Developed an o…

Understanding feedback of Indian e-commerce logistics players

Objective The client wanted to understand key players in the market, NPS, and customer feedback for the key players Methodology Divided the e-commerce logistics market into captive, specialized, traditional LSPs and LSP consolidators and understood their growth over the years Ben…

Understanding customers of logistics platforms

Objective An investment firm was trying to understand the customer satisfaction levels and views with regards to the service provided by 2 logistics platforms – Player A and Player B For this, the client wanted to conduct a study with a research partner and understand SLA adheren…

Trucker survey for an online logistics platform

Objective An online logistics aggregator platform wanted to understand profile and business mix of truckers working with them, KPCs for selecting a platform, critical needs and service requirements of truckers, their experience & ideal value proposition for them Methodology Condu…

DeepTech sector scan

Objective A large PE fund wanted to understand the whole DeepTech landscape to find a potential target that is a perfect fit for their investment thesis, meeting both commercial and social impact benchmarks Methodology Dissected the whole DeepTech landscape into 24 sub-sectors, e…

Price Benchmarking for e-commerce platform Vs Local retail, Branded Retail, Modern Retail

Objective Client was a global PE firm Client?desired to understand the price benchmarking of 550 SKUs across categories (fashion, apparel, beauty & personal care) for e-commerce platform vs offline channels (local retail shops, branded retail chains, Modern Trade, etc.) Methodolo…

Rapid due diligence of an AgriTech firm

Objective A global VC firm was evaluating investment in a leading AgriTech company in India and wanted to validate their business case forecasts to understand full growth potential Methodology Conducted primary research with both warm and cold connects across farmers, retailers a…

Understanding the supplier value proposition of social commerce platform

Objective An investment firm wanted to understand the value proposition of a leading social commerce platform for suppliers Methodology Conducted in-depth qualitative interviews (N = 13) to understand needs met by target vs competitors Understanding unique propositions of target…

Digital journey and aggregator behaviour research for an exchange tractor platform

Objective A leading tractor manufacturing company wanted to understand digital journey and behavior of its Tractor app amongst aggregators, including different segments of aggregators Client wanted insights on exchange tractor digital journey of aggregators Client wanted to under…

Evaluate effectiveness of a marketing campaign to understand impact and perception among online learners

Objective The client wanted to evaluate the effectiveness of a recently launched advertising campaign for its brand Methodology Conducted Focus Group Discussions (N = 15) among students pre-campaign launch to capture first impressions and responses to different variants of ad-cop…

Vendor selection for a B2B medical supplier by understanding the procurement practices

Objective Client wanted to understand the procurement practices of the suppliers of different product categories Methodology Conducted primary discussions (N = 90) with the employees and the customers of the company to understand the procurement practices Did secondary research t…

Empowering CSR arm of a FMCG company to identify viable solutions to combat COVID-19

Objective Client wanted to short-list and support entrepreneurs with innovative and scalable ideas around medical devices manufacturing for better health management of COVID-19 pandemic Methodology Screened 1,600+ applications / prototypes basis several factors such as product de…

Customer perceived value assessment and prioritization of vehicle features

Objective A leading commercial vehicle OEM was looking to launch new CV (truck) models and hence wanted to understand the value that the current and potential fleet owners perceive from the vehicles from a product feature perspective Methodology PGA Labs conducted detailed discus…

Customer behavior and equipment requirement for a leading Oil and gas equipment manufacturer

Objective An oil and gas equipment manufacturer wanted to assess customer need for multiple user segments The client also wanted to understand the drivers of adoption for the brand, reasons for churn, and improvement areas to re-establish engagement Methodology Surveyed 300+ dril…

Mapping the process from purchase to payment for an Oil drilling equipment company

Objective An Oil drilling equipment company wanted to deep-dive on the thinking process and understand customer mindset while purchasing / leasing drilling equipment’s. The client also wanted to understand how the thinking process evolves when equipment is purchased / leased onli…

Development of marketing personas based on demographics, travel patterns, awareness, booking habits for a SEA-based online travel aggregator

Objective Client wanted to develop marketing personas based on traveller demographic, pattern, sources of awareness, role of influencers, budget allocated etc. Methodology Conducted mystery shopping (N = 50), in assistance with client stakeholders, across consumer segments to und…

Digital maturity assessment in relation to user adoption and ROI of users of a store discovery platform

Objective A fast-growing Indian online discovery player wanted to understand the profile of the merchants on its platform, their overall experience with its services and ROI of the merchants Methodology Interviewed F&B, grocery and fashion merchants (N>30) which actively use the…